What words do you as an agent use most to describe your properties? Could it possibly be “lovely”?
London removals company Kiwi Movers did an analysis of agents across the capital and found that the word was used over 280,000 times by Foxtons alone.
By contrast, the word “affordable” appears only 634 times on the same site.
After “lovely”, estate agents’ favourite words are “popular” and “exclusive”.
The word “coffee” is used often, as more surprisingly is “burger”.
Some parts of London are described as up and coming, and “quirky”, while – predictably – the shabbiest (but, of course, up and coming) areas are “vibrant”.
EYE lives out of London but did a quick check of local agents.
We found “wonderful” to be a strong contender, with “exclusive” a favourite for homes on new housing estates.
What do you think?
Comments (7)
I love the full article. I used to work in Hackney:
Diverse
Lively
Brunches
Jerk chicken
Coffee
Coffee
Coffee
Burger
Street food
Vibrant
Lively
Smart
Upgraded
Trendsetters
Chic
Urban
Edge
Ramshackle
When I started as an agent you could buy a three bed mid terrace here in 1991 for £60k – well £59,999 because you didn’t want to pay the stamp duty.
That same house is now £850,000.
Wouldn’t “affordable” break CPRs? What may be affordable to you, may not be affordable to me!
Most over used phrase must be ” XXXXXXX are Delighted to offer for sale” – Or a variant to include, please or proud.
Closely followed by “Viewing advised” or “Viewing considered essential”
Some do it on purpose so that the property cannot be used in a Rightmove Plus Best Price Guide by the competition
😉
I visited a house yesterday that I could only describe as malodorous, do I win a prize?
I’m surprised “stunning” didn’t make the top three. It seems to be the only adjective in many agents’ vocabulary.