A new AI-powered prospecting platform aimed at estate agents has launched, using voice technology to contact homeowners from existing agency databases and identify potential sellers.
Estate Agents.ai uses AI-generated voice calls to speak with former applicants, historic enquiries and dormant contacts to determine whether they may be considering a move within the next six months.
The platform is designed to automate outbound prospecting by contacting large volumes of existing database contacts and filtering responses before passing potential valuation leads to branch teams for follow-up.
According to the company, the system is capable of holding natural-language conversations intended to replicate routine agent follow-up calls, rather than traditional automated scripts.
The launch comes amid growing use of AI tools across the property sector, particularly in lead generation, administration and customer communication.
The platform is targeted at agencies with large legacy databases, where historic contacts may not have been actively followed up or re-engaged.
“Most estate agencies are sitting on a goldmine of data but simply don’t have the time or resources to work through it effectively,” said Tom Lodge of Estate‑Agents.ai. “Our AI doesn’t just dial numbers—it has meaningful conversations, understands intent, and identifies genuine sellers. It’s like giving every agent a dedicated team focused purely on uncovering new instructions.”
Estate Agents.ai says the system has been developed specifically for estate agency use, with conversation flows designed around common prospecting and valuation enquiries rather than generic call-centre scripts.
The platform is designed to respond dynamically during calls, handling routine objections and adapting conversations based on homeowner responses. Calls are delivered in a conversational tone intended to mirror standard follow-up activity carried out by agency staff.
The company says the technology enables agencies to contact significantly larger volumes of database leads without increasing headcount.
According to Estate Agents.ai, early users of the platform have reported increases in valuation appointments generated from historic databases and previously inactive contacts.
Lodge added: “We are here to turn 1,000 cold leads in to 30 hot leads of people who are looking to sell in the next six months. We aren’t here to take peoples jobs, we are here to save them the time in calling the 970 phone calls, so that they can just concentrate on the leads that matter.”
Any business using this will lose money and credibility.
What is the first thing we do when we hear a AI on the phone? We hang up. This will turn those 1000 cold leads into 0 hot leads, give your business a negative rep and put a person out a job.
Pay your staff, don’t hand your data to a 3rd party, be logical.
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I was contacted by an AI bot by an agent with whom I am registered
I am no longer looking for a house as we have moved
I thought I would play along how of curiosity assumed I would be laughing at the experience by the end
But no!
It asked all the right questions – probed about is my ability to proceed
If my search criteria had changed
Mentioned specific houses which may have suited
Followed up with an email with details of houses
Followed that up with a phone call
This may not be perfect but are negotiators perfect every single time they make a call
The AI bot will phone out constantly
Not take break to have a coffee
Go to lunch
Have a chat about some reality TV rubbish for 10 minutes
Not want 5 weeks holiday
Or sick leave
Not come in with a hangover
Have to leave early to go to the dentist
Your best neg will not leave
Zero NI contributions
Zero pension payments
Zero company car
What AI is good at is basic admin jobs – when I was an agent in the 90s agency was a sales job – tech has transformed it into largely an admin job which is where AI is good
I own a housebuilding business so my staff are all on site meeting visitors do this would not work for me
But as someone who was on the receiving g end it did everything it could do
The other thing is that AI now is where the Model T Ford was when it first came of the production line
AI will improve exponentially in the next few years and thereafter – this is the very beginning
I can envisage a self service model some years hence where vendors upload there own property
It is checked for legality by AI
Phoned and mailed out by AI
Progress chased by AI
Before I get shouted at I am not saying it would suit me but I think it is inevitable
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You’re not wrong, but you’re not exactly right.
Automation and AI get mixed up a lot – Most of your use cases are actually automation which means not giving the data to a LLM or 3rd party, and for the cases which would be AI, do we really want documents checked by AI? If the AI misses something, who’s accountable? Certainly not the AI!
My opinion is the tag “We don’t use AI” will be a bigger selling point that the inverse… and if your company does use AI, don’t shout about it, but make sure you’re not letting it anywhere near your data or let it make ANY kind of decision
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I agree
What it is whichever way you look at it is reducing staff numbers and costs
We are using AI and it has reduced costs
As I said AI is not perfect but will get better very quickly
People miss errors in documents
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People can be held accountable, an AI cannot.
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Of course it can the legal system sues companies not an AI bit
And people make mistakes
AI will improve
Anyone who thinks AI will not affect their industry is dreaming
The number of jobs being lost to AI and automation now is staggering
We have just used AI to produce a brochure for a 7 unit development
It required a few tweaks which were done in a few minutes
So perfect? – No. Very good. Yes.
Took half an hour not 2 weeks that the agency would have required and not the costs that the agency would have charged
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My exact thoughts on reading this article
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“Most estate agencies are sitting on a goldmine of data but simply don’t have the time or resources to work through it effectively,” said Tom Lodge.
Is Tom the messiah……………………………..probably not 🙂
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Estate agency is a people business end of. I created propflow a business which enables agents to have their databases mined it shows what you’ve been missing in revenue (easily between £20-£50k) it highlights exactly who your home movers are and brings them in to a daily call sheet so you’re calling exactly the right people at the right time and we’re just about to break in to commercial agency with similar, no AI. Don’t get me wrong AI will be great for estate agency but not here. This is where agents get to know their buyers , future vendors etc etc and build relationships.
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First they came for the admin staff, and I did not speak out —
Because I was not admin staff.
Then they came for the junior negs, and I did not speak out —
Because I was not a junior neg.
Then they came for the senior negs, and I did not speak out —
Because I was not a senior neg.
Then they came for me —
and there was no one left to speak for me.
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Holocaust poem misquotations aside…
Every time LLMs (or AI if you have to call it that) get to grips with one specific type of job and can replace it relatively efficiently, the programmers will go on to the next job.
Today as an employer, you might think “Oooh! We can save money” and replace a £25,000 – £35,000 a year job with something that costs a fraction of that.
But, as we have discovered with ALL online services, as time progresses, the quality of the service seems to degrade while the price goes up. In due course employers will spend almost as much for their AI Agents as they do for the real thing to make sure they get the best version.
And of course, me as the “customer” will have to have my own AI available to shield me from all that AI.
I recommend you watch a YouTube video by Hannah Fry regarding an AI that they gave a real-world task to. It’s eye-opening.
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Ok
Carry on with huge staff costs while the competition uses AI
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If you’re not able to pay your staff and think AI is the answer, then perhaps you’re not running your business particularity well?
If you’re bringing in AI to REPLACE a staff member in EA business I would wager that the issue is with you rather than the employee which is being replaced.
In our line of business, human to human interactions, knowledge and personality is key. AI is a tool to be used carefully but automation is better process rather than handing info to a LLM.
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If you own a company do you want to reduce costs?
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