A self-employed estate agency platform says it has grown from 22 brokers in December 2023 to 45 brokers this month.
Moveli says its expansion reflects wider industry growth, with data provided by property data consultancy TwentyEA showing that the number of transactions carried out by self-employed brokers are up 8.1% with a year-on-year growth of 22.8%.
Revenues for Moveli are up 32% in the same time period, according to co-founder Ben Littlewood. But no supporting evidence was provided.
Moveli adds that it ‘prides’ itself as one of the biggest ‘upper-market brokerages’ in the UK and their sales trajectory seems to reflect this, with the number of sales in 2024 above £2m increasing by 21% – again, no supporting evidence given.
Average fees are also up on average 5.5%. Something Moveli’s MD James Giblin says is “testament to the improved service the brand is delivers”.
Littlewood said: “It’s great to see Moveli’s success, cementing the brand as the ‘upper market brokerage’ in the UK. We have some very exciting plans for 2025, and expect our strong growth to continue as we invest more into the network.”
EYE has requested further information.
Comments (3)
Using the Experian small business revenue estimator, which uses financial data from Companies House, I question if revenue has grown that much.
Maybe get a life?
This is almost contentless content i.e. There is very little substance to what the business is achieving.
The challenge is always that we see numbers as truthful. They’re not. They can be manipulated to support whatever argument you want to make. For example:
The number of brokers has increased by 104.45%, yet the increase in transactions has nowhere near doubled. The same can be said of a claim of a 32% revenue increase not being reflected in the 104.45% increase in brokers. It represents a 1.39% revenue increase for each additional broker since December 2023.
Using the Experian small business revenue estimator, which uses financial data from Companies House, I question if revenue has grown that much. I find it mildly amusing that an estate agency/brokerage is listed as SIC 62012 – Business and domestic software development!
A fee increase of 5.5% could be seen as a backward step for a market that has moved 7.7% in the main areas in which Alpinum Ltd (trading as Moveli) operates.
Then there’s the claim about properties over £2m. On Zoopla today, Alpinum Ltd (trading as Moveli) has 202 (just over 4 per broker) properties listed with an average price of £1,036,467. 21% increase? Does that mean an increase of 1 from 4 to 5!
What will be interesting is if the Littlewood brothers actually respond to EYE’s request for further information. If there isn’t a follow-up article with some actual substance, assume they didn’t…
Always liked Moveli’s branding, looks sharp… best of luck to them