Reservation agreements are likely to be back in the news on Wednesday when the Government is due to announce the results of a survey of consumers on the specific topic.

Public reaction is understood to be highly supportive of legally binding agreements being made at acceptance of offer stage, designed to prevent fall-throughs and money wasted by both buyers and sellers.

The Government is now likely to set the wheels in motion for trials, first announced at the start  of this year by then housing minister Heather Wheeler. The Law Society is supportive of the general concept.

Reservation agreements are generally written and agreed individually for each property, while one company, Gazeal, provides a service covering all property. It says it does not have a direct competitor.

However, Gazeal has revealed that it has had to completely overhaul its original product, making it more understandable for agents who previously struggled with it.

Buyers no longer have to commit immediately to a reservation agreement while sellers can ‘pause’ it.

Estate agency veteran Bryan Mansell was called in by Gazeal some six months ago to put together a training programme for estate agents. As a result, he said, he saw how the service could be re-engineered to serve all customers better, not those who were just chain-free.

He said: “Agents were the ones having to take the Gazeal product  on board and present it to their buyers and sellers, but some found it difficult to explain clearly.

“Their attitude tended to be that they would wait to see.

“Some of our terminology could make the agreement sound like it was a legal commitment to buy the property, instead of simply ‘reserving’ the property as the conveyancing takes place leading up to exchange. Furthermore the agreement was at the time unlikely to work in chains.

“We took on board customer feedback and I have helped re-engineer our agreement, together with our platform that supports the process. We are delighted that now we have the first reservation agreement that can function inside a chain, not dependent on the other links.”

The new ‘chain safe’ system effectively has a pause button – if the seller in the chain has not found somewhere to move to but already has a buyer, the agreement can be put on hold until the seller’s offer on their own next property is accepted (see the worked example at the end).

Mansell also thinks that this will put sellers in a strong position when looking for their next house. “Of course this has to be tested, but I would think that such buyers will be taken seriously, simply because they have a reservation agreement on their own property. A lot will depend on how it is perceived by vendors and how it is explained by agents.”

Other changes include more flexible time-frames – prospective buyers who would like to commit to the transaction have 14 days (21 if they are mortgaged) to get into a position of readiness before they need to sign, and can have longer if agreed with the seller.

The buyer no longer has to put down a chunky deposit, but instead pay 0.075% of the agreed purchase price to Gazeal, to buy a ‘reservation deposit guarantee’. That equates to  £75 per every £100,000. If either party default, outside of the terms of the agreement, then 1% of the agreed price is paid to the other party by Gazeal. The defaulting party has the liability to repay this under the terms of the agreement.

Take-up by agents of the Gazeal product is now set to grow, Mansell believes: “We have 600 agents we are in the process of pitching to and training – and they seem to like the changes we have made.”

Mansell, a former managing director with both Countrywide and Your Move, said that one of the features of today’s market is the length of time that properties are taking to go from offer accepted to exchange.

Gazeal is free to agents and there are no contracts: “It is just a service that they can use, and which should greatly increase the prospect of an agent getting their commission earlier,” he said.

Gazeal is mainly monetised at completion, when the seller and buyer pay £250 each. It also earns smaller sums first through the near-instant provision of search and title information to the prospective buyer’s solicitor.

Mansell said: “I myself moved about 18 months ago and was stuck in a five-property chain. The uncertainty is the worst thing because you cannot make plans – you can’t confirm schools or even choose carpets.

“Research from Rightmove suggests that a five-link chain means that there’s a 50% chance of sales falling through.

“Our system links buyers and sellers together in a chain, allowing it to proceed. That is, of course, to the benefit of those in the chain as it is to their agents whose commission is far more assured.”

The following example was provided by Gazeal to show how it will now work where there are chains:

Sellers Andy and Belinda are registered with a Gazeal agent and this agent has found Charlie and Davina who are first-time buyers

  • Charlie and Davina agree to sign a reservation agreement with Andy and Belinda – so both make a commitment to each other, subject to the house being removed from the market and the chain becoming complete. At this stage the reservation agreement is pending but not active.
  • Andy and Belinda find a house they want to buy.
  • They receive a poor survey on that house and do not make an offer on the property – delaying their transaction with Charlie and Davina.
  • The pending reservation agreement between Andy and Belinda and Charlie and Davina is now paused by 30 days by mutual agreement – giving the sellers time to find a new property to buy.
  • Andy and Belinda find a new property. The seller’s agent is not registered with Gazeal but will be offered a reservation agreement on behalf of his clients which may be accepted or declined.
  • Now that the chain is complete, because Andy and Belinda’s offer on the new house has been accepted, the reservation agreement between Charlie and Davina goes live and the sale proceeds without impediments.
  • Gazeal says that its reservation agreement is binding in law. If either the seller or buyer defaults and there is a dispute, Gazeal says it will provide an independent arbitration service with an eminent QC.