US franchising firm RE/MAX is today launching a new, cheaper way for UK agents to join the network and start running their own businesses.

Recruitment events are being held today and tomorrow, and will focus on the new offering called Into Franchise.

It will cost £5,000 instead of the normal £20,000 for a full franchise.

Being trialled in the Notting Hill office, it will be rolled out across London if it proves itself.

Peggy Su, owner of London RE/MAX, said the new franchise model is geared towards entrepreneurial-minded people who want more independence – but want support around them and lower cost of entry.

Owners will have the opportunity to earn commission up to 80% with an unlimited number of transactions and earning potential.

The Intro Franchise model will also provide the opportunity to grow a team of up to four property Associates.

She stressed that the new model is not an online agency: “We will expect franchisees to come into office. This is a traditional model – we are all about providing service and value.

“Franchise owners will be able to hot-desk, so renting an office space will not be an additional cost that needs to be considered.

“For a reasonable monthly cost per person per month, we will also cover aspects such as central support, IT support, marketing materials and ongoing training.”

She said: “Our agency model is not an experiment; it is not something we are trying for the first time – it is a proven model that has worked in over 100 countries around the world.

“Over 20,000 agents across Europe alone are proof that the concept works and works well.”

There are currently 58 RE/MAX franchisees across the UK, with 26 in London.