Three financial institutions have all issued buy ratings for Purplebricks after the firm said it is entering the Canadian market.

Meanwhile it has emerged that Purplebricks will not be using its own brand in Canada for at least the time being.

The purchase of DuProprio-ComFree from Yellow Pages was described by Investec as “a very sensible bolt-on deal”.

It said the £29m price being paid by Purplebricks was “attractive”.

Investec, which acts as a broker and adviser to Purplebricks, said DPCF had a “very strong” 20% market share in Quebec, and about 2% in Ontario and Western Canada. The three regions account for 77.5% of the Canadian market.

Peel Hunt – of which Purplebricks is a corporate customer – made similar points, forecasting “modest slow single-digit £m losses from the Canadian business for the first two years, with profits from 2020/21”.

Zeus Capital, which is under contract to Purplebricks to produce research, said DPCF had a “remarkable management team” which had used organic cashflow to grow the company.

A Purplebricks spokesperson confirmed that the existing DPCF brands will continue to be used.

He said: “DPCF will continue to operate under the existing brands of DuProprio in Québec and ComFree outside of Québec, although there will be a strategic opportunity to introduce the Purplebricks brand outside of Québec in the future.”

The deal is expected to complete on Friday.

Yesterday, the City did not seem particularly impressed. Purplebricks shares closed down almost 5% at 310p.

By contrast, Countrywide shares rose sharply, albeit from a very low base. They finished almost 17% up – around 6p – rising to 44p.