The new Purplebricks adverts tell potential customers that they will be totally sold on the service.

The accompanying hashtag drives the message home, as we reported yesterday. hashtag#teampb hashtag#totallysold

But guess who owns the domain name TotallySold?

None other than Russell Quirk.

It’s a dormant site, www.TotallySold.com, so doesn’t link to anything – although there’s no reason why it couldn’t.

Quirk says: “I bought it as a domain name in 2013, thinking it might be worth something one day. Seems like it is now.”