Potential buyers are being put off by the lack of quality in the construction and character of new-builds, research suggests.

A poll of 2,000 adults by residential warranty provider BLP Insurance – seeking views on the public’s perception of new-builds – found 24% consider a lack of quality to be a major disadvantage of buying a new-build home over an older property, while 26% see the lack of character as a drawback.

Others were unhappy with the size of rooms (24%), and price (21%).

Respondents aged 16-24 saw cost (32%) as the biggest disadvantage of buying a new build home while respondents over the age of 55 think cost (18%) is the least important factor with the lack of character (30%) the principal drawback of buying a new build.

Kim Vernau, chief executive of BLP Insurance, said: “Poor build quality is an increasing issue in the UK housing market. As developers attempt to meet the high levels of demand for new homes, practical design and quality is being compromised.

“As more and more buyers become aware of the issues that poor quality of build gives rise to, all parties involved in the construction of new homes will have to respond, taking greater responsibility and ensuring quality of the build process going forward.”