The majority of estate agents surveyed by Eye who are already committed to OnTheMarket say they will be listing with Rightmove under the “one other portal”rule.

This rule, requiring OnTheMarket agents to list their properties with only one other portal, effectively means that most agents will have to decide between the existing two giants, Rightmove and Zoopla.

In today’s second part of Eye’s portal survey, we look further at the 1,094 responses to the questions asked about Agents’ Mutual’s OnTheMarket portal, launching on January 26.

Please note that the responses came from firms, not offices.

In answer to the question: Have you already committed to join AM/OTM?

42.1% (461) said YES
57.86% (633) said NO

We then analysed the 461 who said they have committed to join OnTheMarket

In answer to the question: After the launch of OnTheMarket, under their “one other portal” rule, which other portal will you list with (answered by 460)

23.04% (106) said ‘Not yet decided’
60.43% (278) said Rightmove
12.39% (57) said Zoopla
1.3% (6) said Primelocation*
2.83% (13) said ‘Other’

* Primelocation comes within the Zoopla package.

From these responses, it appears that of firms which say in our survey that they are already committed to OnTheMarket, significantly more are intending to list with Rightmove than with Zoopla.

However, we should point out that at this stage, these are probably only indications of intent, as some agents may not have given notice, and therefore it may not be a true reflection of what actually takes place at the point of action.

* The Eye property portal survey was a totally independent exercise. It was not commissioned by any portal or other business, and only Eye had any input into it.

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