A new way of getting approval for renters has been launched by Homeppl.

The tenant approval process will, Homeppl estimates, open the private rental market up for significantly more people who are currently rejected by the existing system and enable them to pass credit checks and be approved.

Homeppl leverages Open Banking, proprietary behavioral analysis and fraud detection tests to assess the financial situation of potential tenants and ability to afford rent, enabling letting agents to fast-track growth with reduced risk of fraud, default, and delays.

Homeppl says that its approach means that a number of renters who are currently rejected by the system would be able to pass checks. These consumers include the self-employed, international students and expats.

The company, which is used by a number of letting agents, including Knight Frank and the Countrywide Group, says that it has 0% defaults and detects the 1.5% of all applications which are fraudulent.

Alexander Siedes, Homeppl co-founder, commented: “The rental market has used old credit check methods to assess whether a tenant can afford to pay. We need to stop imposing an unfair “tenant tax” on consumers and stop giving landlords false confidence – it’s time the market used a solution that’s fair for both sides and prioritises giving an accurate assessment. The pandemic is compounding this problem and has reinforced the need for a robust due diligence tool.”

Fraudsters are getting more sophisticated by the day so it is important that agents are able to adapt to reduce exposure, according to Russell Markou, Quintaini, the firm’s head of operations.

“The pain Homeppl prevents through their diligent process makes a massive difference,” he said. “We’ve had some poor experiences in the past with other service providers that failed to detect fraud, and we are still feeling the pain today.”