There’s property marketing – and there’s property marketing.
But the video at the end of this story is as far removed from a Rightmove listing, a newspaper advert or a virtual tour as you could possibly get.
Indeed, come to think of it, it’s probably unlike any other property video you’ve ever seen.
It has had over 100,000 views so far on YouTube alone, but we would guess not many on this side of the Atlantic.
It comes to EYE hot from Las Vegas where the 2019 Cartus Broker Network Conference is taking place, complete with delegates of the Relocation Agent Network from firms including Thomas Morris, Pygott Crone and Cartus Cup winners Richard James.
Simon Bradbury, managing director of Thomas Morris, said: “It’s an incredible event.
“We’re so lucky to be here learning from some of the very best estate agents in the US.
“The first thing that hit us was simply the scale of this event – reportedly approximately 10,000 individuals from across the country including representatives from estate agency brands in America such as Century 21, Coldwell Banker, ERA and Better Homes & Gardens.”
The event is spread across five days at the famous MGM hotel in central Las Vegas and includes numerous workshops and seminars covering a number of topics, many of them relevant to the UK market.
Bradbury said: “Video content and the effective use of social media is a big theme this year.
“The care and passion that some of these people put into individual property videos to be shared on social media is truly impressive and yields amazing results.”
This video won’t be to everyone’s taste – and at first viewing, it seems slightly too long at four minutes (by the second viewing, it’s addictive but only if you thought you might possibly have liked it, or wanted to confirm how much you disliked it, first time round.)
Nor is it even quickly apparent that it is indeed a property video, but do stick with it to the very end.
If nothing else, it’s an astonishing example of what can be done to shine attention on a particular home. Especially when you are trying to attract a particular demographic and lifestyle.
And even more especially – if as an agent you have the budget for something this extraordinary.
Only in America?
Comments (17)
Is this property video – with over 100,000 views on YouTube – the marketing of the future?……Nope.
We’re so far behind on our marketing this side of the pond, both Australia and America are leagues ahead imo. I’m not neccessarily a fan of the song nature of this one, but for a real treat, go and look for X Media in Australia.
I actually think the marketing a number of agents do in the UK given the fees we charge on average is phenomenal.
Average UK fee 1%,
Average American Fee 5.5% – A lot of meat left on the bone.
I think that’s part of the problem. We think we already do ‘enough’ and shouldn’t have to strive to be better or try to do anything differently.
Possibly why we don’t get better fees on average and a chunk of the public don’t perceive UK agency as good value for money currently and constantly search out cheaper?
Problem is not more money left to ‘do more’ also a ceiling price for any property and last time i checked most sales are record prices in roads already and you still need to get it past the valuer.
Virtual Tours, Pro photography, floorplans, Drones, bespoke details, experienced staff, sales progression, portal advertising, websites, social media, Apps, Proptech …… The list goes on!
With all of the above the public do not need to pay more. I know that’s not the case everywhere but i bet if you were selling a property in another part of the UK you could find a forward thinking. proactive agent for 1% that would give excellent service and a good price.
Even if you could raise fees to what 1.5% ? still a million miles from 5.5%
I’m 38 – so not a “dinosaur” but the focus should be the house. Errr……
We’d love to see Simon Bradbury and his team do a video spoof of this down the Great Ouse at St Neots. If they do it, EYE will donate £100 to Agents Giving. Anyone else up for donating? Simon – name your price.
Just woken up in Las Vegas to this challenge and it sounds like a hoot.
I need to check with “my crew”, but £100 sounds more than fair.
Leave it with me!
Needs more guns, drugs and b*tches.
I got bored half way through – I must be getting old………..
Excellent – that made me smile. Good luck to him. The listing is getting spoken about across the globe now.
absolutely – isn’t it all about getting attention and capturing eyeballs? the method you use isn’t important, it’s the result that matters.
Not sure I would do anything just for a click……….
Stop the world. I would like to get off please.
No need, Westminster is pulling the world from under your feet!
Rather sad that the least cool thing in this is the realtor. There comes a time in life when you really shouldn’t do some things. Like rap. At least, not in public or on video.
Remind us of the EA Fees charged in the US. Glitz, Glamour, Roll Cameras, and Action! That’ll be how much to sell my home?!!