Since we launched in 2014 we have carried over 16,000 stories on the pages of Property Industry Eye .

These stories have attracted more than 125,000 comments by readers – far more on average per story than any other trade publication.

The content of 99% of those comments have been made within the site’s posting rules. Under 1% have required some form of moderation, and of that number a tiny proportion have required more serious intervention – for example, where they overstepped the mark in respect of racism or sexism.

In common with many media, we allow anonymous comments and the figures conclusively show that readers respect the trust that we place in them to abide by the posting rules.

We are committed to maintaining the option for our readers to post their comments anonymously as we consider that it enables a valuable degree of openess.

For example, the employee needing to anonymously raise concerns about their employment, or the senior industry figure who wishes to share a view free from the constraints of their public position.

But we also recognise that we have a responsibility as publisher to be reasonably sure that comments are made by legitimate readers. We also want to limit the ability of spammers to post on the site.

So from this evening we are introducing a second tier of account verification for all existing and new users of EYE.

SMS text verification code via mobile phone is widely accepted as a means of linking a user to an account and this is what we shall be using on EYE from now on.

When you next log in to EYE you will be asked for your mobile phone number and the code will immediately be sent so that you can access your account and continue to comment on the EYE stories.

You should only need to do this once per login – and most people stay permanently logged in – so it should not inconvenience you in any way. Please note that your mobile phone number will not be used for anything other than generating the login code.

We look forward to your continued engagement with the stories on EYE.