If the mere thought of speaking to a property journalist either brings you out in a cold sweat or a hot rash, or makes you think what a fantastic opportunity for a 1,000-word free ad, then stop!

And read this

It is the best advice we have ever seen, and all the better for coming from a non-journalist.

It explains what journalists are looking for, what ‘off the record’ really means, and how (sorry about this – but we’re sure some of you will still keep trying!) editorial really shouldn’t be mistaken for advertising.

Oh, and by the way, never say “No comment”. Honestly.

Highly recommended.