A woman who posted Facebook adverts attacking Labour’s housing policy has been accused of misrepresenting two large estate agents.
Jennifer Powers, from an organisation called Prosperity UK, spent £17,094 – raised by crowdfunding – on the social media adverts, which have been seen up to 1.9m times.
The adverts claim that “landlords will lose their livelihood overnight” and suggest a Labour government “would seize your property”.
The adverts, seen on the Facebook page for the Right to Rent, Right to Buy, Right to Own campaign, were accompanied by quotes from Savills and Jones Lang LaSalle.
But both companies told Sky News that their views had been misrepresented.
A spokesperson for Savills said that a quote attributed to the agent’s head of residential research Lucian Cook, claiming that a Corbyn government would lead to sharp increases in interest rates, was false.
The spokesperson said: “I can state categorically that the words are not his.
“They have been listed from an email newsletter from the Telegraph Property team and are attributable only to that editorial team.
“These neither emanate from nor reflect the views of Lucian Cook nor Savills.”
The quote attributed to an analyst at JLL said that a Labour government could have a more significant impact on house prices than Brexit would.
JLL said: “This quote has been misconstrued and taken out of context and used without our permission.”
Both companies said they had asked for their quotes to be removed and a spokesperson for Savills told EYE that the quote was taken down after Sky News alerted it.
Powers, who says she is a volunteer for the Conservative party, said that her campaign was run in full accordance with the rules set out by the Electoral Commission.
She said that the quote from Savills was misattributed as it had not been made clear to her that it came from a Telegraph journalist.
Neither of the adverts could be seen on the Right to Rent, Right to Buy, Right to Own Facebook page at the weekend. Described as a non-profit organisation, posts on the site tear into Labour’s housing policies.
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Would anyone really believe what they read on Facebook or social media?
Yet the gurus expect you agents to spend £000s on facebook ads!