One of the industry’s best known and most popular characters, Simon Whale, has quit his role at the software company with which he has been completely synonymous for the last 15 years or so.

Whale’s departure on Wednesday  from his role as head of sales was announced this afternoon.

It appears that Whale – without whom no industry event or estate agency charity golf match is complete and whose fashion sense is renowned – will now be a consultant with start-up and proptech companies. He will also perform an ‘ambassadorial’ role with Reapit, the firm announced. No successor has been announced for the head of sales post.

Reapit boss Gary Barker paid tribute to Whale’s “larger than life” approach.

In a press release which looked as though it should have gone out earlier this week, in this afternoon’s statement CEO Barker said: “We would like to confirm that as of the 4th July 2018 Simon Whale will be leaving Reapit.

“Simon will be focusing his efforts in helping and developing start-up and expanding proptech companies learn and grow, as well as helping agents to get the most out of technology. He will continue to work with us in an ambassadorial role at Reapit.

“This new role will allow Simon to work with companies that are on the beginning of the growth curve and require a strategy to accelerate. We believe that this new role will provide both opportunities for new proptech organisations to grow, but equally for them to integrate and work with the successful Reapit platforms.

“I have worked with Simon for over 15 years as we have grown Reapit from ten staff to over 200 today.

“I am pleased that Simon will be working with new and growing proptech companies on new opportunities for integration and deeper relationships with Reapit. I would like to thank Simon for his hard work and his larger than life approach to real estate. It is a very exciting time for Simon and I am sure that a number of companies will benefit from his skills and knowledge.”

Whale said: “There are more and more proptech providers entering the industry, and at a time when there is more and more legislation and a reduction in volumes it is important that they solve a real problem for agents rather than being one of those here today, gone tomorrow fads.

“The clients I’ve spoken to over the years have said they often find it completely bewildering separating the wheat from the chaff, I believe I can help solve that problem. Technology done right can give you a superb foundation for the business, done wrong it can become your Achilles heel.

“I am pleased that following my time at Reapit, at a time when we became the clear market leader in the CRM space, and getting to work with some of the best estate agencies around the world, I can now share my knowledge and experience with companies looking to grow.”

Only last October Reapit was bought out by its management, including Whale, in a £50m deal backed by Accel-KKR.