The new Boomin property portal is now live in beta mode, ahead of tomorrow’s official launch date.
The new platform has so far attracted more than 5,000 agency offices, thanks in part to the new website’s free listings offer under the portal’s short-term introductory trial offer.
The new property website, which hopes to challenge the likes of Rightmove, Zoopla and OnTheMarket, will be supported by highly-targeted marketing campaign.
Boomin will focus on new advertising and marketing opportunities across a range of channels, including TV.
The domination that Rightmove, Zoopla and to a lesser extent OnTheMarket has in this sector is hard to break down but Boomin thinks it has the has the right strategy to do it.
Michael Bruce, executive chairman and founder of Boomin, commented: “Boomin is the best hope to bring meaningful competition and real change to a market whose pricing is increasingly becoming financially unviable for the many and whose technology is outdated for all.”
Tell us what you think of the new Boomin website by posting a comment below.
Comments (19)
A quick look at the live site, rather uninspiring.
Looking at some of the Agencies listing with them in our areas of operation, there seems to be a slight whiff of desperation (albeit, and rather naively IMO, some quite large/respectable firms seem to have climbed aboard)…it’ll be interesting to see how much traction is gained over the coming months.
The BBs seem to know something however, the levels of FOMO across the residential property sector…is seemingly quite high.
Watching, with interest.
I checked in my area and only one agent has listed, yet they have listed all the properties they have ever had on the books and all showing as SSTC, surely this is false advertising.
Another “slap on the wrist” from the toothless regulator that is ASA will be dawdling to Boomin’ Towers!
Here we go again; the grey haired brigade and their negativity about a new product/idea/service. Everyone moans about RM and Z and then pretty much killed off OTM. Another contender for the crown comes along and, of course, here comes the haters.
How many of you ever tried using PB or tried to understand why it managed to get a foothold in “our” industry? Probably very few of you.
The comments like “PB wanted to ruin my business” really grind my gears. You know who was running your business? YOU WERE. If you do not evolve or change, then extinction is your reward. Yes, PB had it’s faults (especially progression) but also had many attractive attributes for consumers; who cares if agent’s don’t like, our ****** customers did!
Boomin’s ad’s look great, IMHO much better than the stuffy Z or RM offerings.
Maybe agency has moved on and it’s time for a cull. Let the dinosaurs take a final roar before they lay down and rest. Failing that, Proprtymark are always recruiting…
I hope that Boomin’ does just that.
DL52 – ‘How many of you ever tried using PB or tried to understand why it managed to get a foothold in “our” industry?’…. It didn’t, it failed. it was designed for and used by those of low intellect who incorporate the inevitable trait of being ‘penny wise and pound foolish’. Since that’s only a small percentage of the home buying public, PB were only ever going to get market share equating to the verucca on the foot and so it has been proven. The skill was building an elaborate cardboard box, painting it in bright colours, getting people to stuff it full of cash, removing said cash and exiting stage left. Bombin’ – just Rinse and Repeat isn’t it?
I am not in the “grey hair” brigade as you call it. I have however been on the receiving end of PB’s “service”. I was wary about having to be involved in PB due to their reputation, and thought, surely it can’t be as bad as I’ve heard – but it was worse. They didn’t even respond to a formal complaint. This was in the last 18 months.
In my view – ads can look great, but you need the substance behind clever marketing.
Two more things I’ve noticed – Romans don’t seem to be on there. Also , there is no ability to see other listings by that agent, so if you click on one property and want to see what other properties that particular agent has, you can’t do it.
In my area – 4 agents listing lettings (out of a total of 70+). One who has had more incarnations than a Roman Centurion, owes money all over town and regularly does moonlight flits to reappear with yet another name. One who is well known for the sleaze that oozes out of them and Two who really should be ashamed of themselves for demeaning themselves and other self-respecting agents.
BOOMIN FOR DUMMIES.
so let’s have a closer look!
as a vendor I could create a listing ad and publish it on boomin.com (Matchmaker seller). I have to enter all the info, including the expected price. I can publish the listings too without an agent (so I get access to a portal with properties of other agents !!!)
All buyers on Boomin will be able to see the add and could request an ‘intro’ via an estate agent.
Seriously what stops Boomin to just do the intro directly? the vendor is on Boomin and the buyer is on Boomin and the listing is live on Boomin, why one needs an agent?:)
Boomin could always introduce their own agent in that transaction at only £599 or £899? it is a great come back after Purplebricks.
Now all the pro Boomin sales agents going to write ‘Boomin cares about agents, most honest people in the market bla bla bla’.
Boomin made a solution that looks like an opportunity for agents, but it is just the first step in removing agents from the market!
I prefer Rightmove!!!
You’ve hit the nail on the head there.
What difference does it make to the general public viewing the listings that a firm is a ‘PLATINUM AGENT’ or ‘GOLD AGENT’ and why slap on the main photo? If you’re neither, will you be an ‘INFERIOR AGENT’?
Exactly – there is nothing to say what platimum or gold means!
Not even going to click the link. Then they will use our data to say they have had a billion users etc etc…
No click the Boomin Google AD link -It will cost them .You don’t have to read it
The Bruce bothers themselves are mocking the agents who are listing with Boomin by launching on April fools day! You could not make it up!
Really pushing the matchmaker side of things. Wonder why the Bruce Bros would be interested in getting buyers and possible vendors details. The whole website looks like a massive data harvesting exercise. They aren’t pushing the playground bit that was going to make Agents a fortune either. What a surprise.
Anyone else gone on to have a look? Interestingly in my direct area, all the sales agent listings seem to be the same but the lettings are much lower on boomin than on RM. I have also registered to get the sneak peek – and none of of the properties are in the location that I searched in. Will be interesting to see how that evolves.
Property playground AKA pintrest
What on Aprils Fools Day!
Is this A message to all the agents out there that signed up!
What on Aprils Fools Day!