Franchise chain EweMove has announced four new branches, bringing its network to 57.
The latest openings are in Bradford, Goole, Shrewsbury and Hamilton.
EyeMove, which rebranded and launched as a franchise two years ago, says it has a growing pipeline of new franchisees signed up, ready to launch their businesses from July onwards.
Head shepherd (yes really, that’s his job title) Glenn Ackroyd said: “We are delighted to open up these branches and have such a great bunch of new franchisees on board. Everyone in the EweMove family wishes them every success.”
He said: “We are particularly delighted with the opening of our Hamilton branch, which marks the company’s first branch in Scotland.
“The franchise support network is firmly in place and we are able to advise our new lambs every step of the way.”
He added: “What makes EweMove different to conventional estate agency franchises is our central ‘sheep pen’ that undertakes most of the normal letting agency administration.
“This allows franchisees to focus on what they are good at, which is providing first-class local personal customer service.
“Not only that, by stripping away the staffing costs associated with a typical high street agent, EweMove franchisees are better positioned to enjoy higher profits from a highly efficient, low-cost operating model.”
The firm, which calls its IT system Ewereka, claims to operate 24/7. It sparked controversy on Eye after a local agent, Daniel Pilley of CXG in Haverhill, Suffolk, requested a valuation at 3am but was turned down.
The Eye report was here
The firm has an interesting mission statement.
It says: “We know that by putting ourselves out on a pedestal, the industry ‘old guard’ who resist change and who resent the challenge to their existing model will attack us with venom and spite.”
The website is here
Comments (70)
“We know that by putting ourselves out on a pedestal, the industry ‘old guard’… will attack us with venom and spite.”
– res ipsa loquitur
Sorry – NO “venom”; NO “spite”…
…just highlighting what I consider to be TRUTHS.
BIG difference.
Oh, boy – now I’m in the zone – I want to keep going!
Somewhere ‘up there’, you bleat on about your use of the term “branches” – as if someone’s bedroom, study or car boot for that matter can possibly be classed as a suitable place to run an internet-based business where the biggest investment of people’s lives are the product on offer. So you state “We call them branches, but not offices specifically because in the main, our franchisees start out without a high street office.”
Funny that – because on your website the following phrases are used:
“Find your local EweMove Office”
“Find a local Office” (which, of course, apparently never closes, as your website boasts “We’re open 24/7 – So you’ll never miss a buyer enquiry” ON EACH ‘Office’ (sorry – I mean ‘branch, don’t I? Oh…actually, it’s EWE that said it first…) page.
Methinks you need to make up your mind.
WHICH leads me on to the next point. “Valuations”. Thorny little subject, innit – one that you are quite clear on when you state “No two houses are the same and your home is unique. Your local Branch Manager has expert knowledge of the local property market. So you can be confident that you’ll be given a FREE valuation that takes into account all of your home’s fantastic features.” Funny, then, that you then offer “FREE, Quick, Instant Online Valuation”. What about those “fantastic features” you say your valuer would take into account? The “unique” attributes that make or break a sale – and affect the price achieved? How can you possibly tell someone “Find Out What Your Home Is Really Worth” when effectively it’s simply a case of “Computer says ‘£X’…”?
Your ‘Mission Statement’ – “We know that by putting ourselves out on a pedestal, the industry ‘old guard’… will attack us with venom and spite.”
You mean “our own words will be fired back at us, and will blow gaping holes in the hype”, surely?
“I like to deal in facts – And we averaged over 87% more click throughs than the average agent in April. ”
Then you won’t mind explaining that “fact” to us all – will you, Mr Ackroyd?
Hi PeeBee, No problem. Our national average CTR for April for sales was 7.5%. Rightmove’s national average was 4.01%, so we are 3.49% higher, being 87% greater. Here’s my email to Rightmove
Hi,
When looking at the reporting features, ‘Sales or Lettings Competitor Analysis’, it’s not possible to compare Click Through Rates with the national average
As we operate nationally, we do not have the function to choose a national area to compare how we rank.
So could you supply us with the current average click through rates, nationally for;
Sales
Lettings
Many thanks
Talk soon,
Glenn Ackroyd
And their reply;
From: Amy Goodwill Sent: 09 April 2015 09:29 To: CustomerSupport Subject: RE: Rightmove stats – EweMove – ID: xxxxx
Hi Glenn,
No problem, I’m happy to help!
The national average clickthrough rate across all branches on Rightmove is 4.01% for Sales and 5.09% on Lettings. This data is taken over the past twelve months (so April 2014 – March 2015). I hope that helps! Let me know if you have any questions and I’ll be happy to help.
Kind regards,
Amy Goodwill
Telephone Account Manager
So… it’s complete ********, then.
Thought so.
IF it makes you feel better to ‘Dislike’ my comment then so be it, Mr Ackroyd – but nothing takes away the fact that your was and still is utter, unadulterated, complete ********.
Or would ‘merde de mouton’ get a ‘Like’ from you?
Of course it takes no saying whatsoever that you don’t want to be drawn into the whys and wherefores of why your claim is ********, Mr Ackroyd – you’re avoiding the subject like the plague and simply bashing away on the ‘Dislike’ button like a demented Duracell bunny with its’ drum.
Welll… avoid it no longer. Here it is – rolled out in glorious plain English for all to see why you are all spin and no win:
Your claim above – “Our national average CTR for April for sales was 7.5%. Rightmove’s national average was 4.01%, so we are 3.49% higher, being 87% greater.”
Your “evidence” – an email from you to RM asking them to “…supply us with the current average click through rates, nationally…” – in order that you can compare ‘like for like’. Good plan. The response from Rightmove Towers – gave you the stats you quote, right enough… BUT THEN the bit that wets your wool – “This data is taken over the past twelve months (so April 2014 – March 2015). I hope that helps!”
NO, Mr Ackroyd – IT DOESN’T “help” in the slightest!
You simply CANNOT “COMPARE” ONE MONTH OF SOMETHING WITH A WHOLE YEAR OF SOMETHING ELSE!
But… some could ask since when have you ever worried about accuracy in any other aspect of your claims… you now what some folk are like.
They follow blindly – like flippin’ sheep – ain’t they?
Looking forward to your button-hitting frenzy…
I know that you may find this hard to believe, but I’ve never disliked any of your posts. Far from it. They are extremely funny. Occasionally I wonder if you actually believe what you are saying, rather than posting satirically. However, don’t worry about dislikes. If I was insecure, I’d never be able to cope with the onslaught on here.
Re the Rightmove stats, we’ll be getting some more recent data – thanks for the tip. Month to Month is much better as you say. I’ll then be able to use that in our marketing as a performance stat. You show me yours and I’ll show you mine?
“I know that you may find this hard to believe, but I’ve never disliked any of your posts.
Of course you haven’t… that’s what you have “lambs” for, innit?
Believe me – I don’t get sensitive over ‘Dislikes’ – far from it, in fact.
They confirm I’m hitting the right nerves…
No, not them either… I am prepared to confirm that neither myself now anybody connected to our company has hit the dislike button on this thread re your 1st June 10.38pm post. No doubt the good people at Property Industry Eye can verify. Why not have a good hearted old fashioned wager. If I or they have, I’ll give £1,000 to a charity of your choosing and vice-versa? As you are so certain, what have you got to lose?
Mr Ackroyd
The above statement is, I would suggest, the biggest, boldest and potentially most ridiculous leap of faith you could make. I cannot believe that between 11.07 and 12.05 you personally spoke or otherwise communicated with EVERY PERSON “connected” with your company to ascertain that the statement you were going to make was watertight. Similarly there is no way on earth that EYE can verify your claim – as there is no way on earth to know who ‘Likes’ or ‘Dislikes’ comments.
And, of course, you know that so well already. Still – the “challenge” sounds good and some misguided souls may even give you some Kudos points for it.
Those that know will simply see it as another layer of Christmas paper…
Good on Mr Ackroyd! Someone saying what they believe in, how refreshing, even if I don’t agree. PeeBee I’m disappointed in your replies today. They are usually far more articulate and interesting. Time will tell for Ewemove but good luck.
That isn’t quite correct Mr Ackroyd has conceded that the “first choice” isn’t correct and dodged the fact that at no point in his 10 years of business was it ever a valid claim. The ASA would almost certainly find against Ewemove using that particular tag line. There is little point in defending such a position and even less merit in applauding him for doing so.
I have found running Ewemove, the build up and the connections to Ewemove through my system quite informative. A new poster informed of Peebee’s posting style then supporting Mr Ackroyd? I know what I think!!!
Hi Robert, the vast, vast majority of posts of here are ‘anti-online’ and strongly attack our business model in favour of their own. I’m big and ugly enough to take the flak, because it goes with the territory.
But anybody else who posts contrary to the ‘party line’ is now questioned as having some ulterior “conspiracy” motive. I think this is disingenuous to the posters and is hardly going to encourage others to enter the debate.
Disingenuous? Is that like bringing the editorial independence of a publication into question by not declaring a connected interest with articles published by the publication?
If that’s what it means I’m not sure the word flak would be the right word to use.
“Someone saying what they believe in, how refreshing…”
Funny, that – I see a bloke with an agenda defending it – nothing else.
I’m sorry I’ve disappointed you today – but to be frank shizzle one I don’t give. I’m not posting here for your or anyone else’s entertainment – I’m SAYING WHAT I BELIEVE IN.
Such a pity you clearly can’t appreciate ‘belief’ when it’s not ********-based…
Hi Robert – On reflection, we’ve come to the conclusion that it’s a bit woolly. We looked at what others did and it was all about;
– We’re the No 1
– We’re the Best etc
– First choice etc
People do see that as being cheesy and nondescript. Because they are shallow claims made by everyone, they lack credibility.
We don’t like it and our web developers are changing it at the month end. Can’t reveal any more currently, but watch this space.
Sorry Glenn with 57 reps working from home, none that I know of around here how did anyone ever come up with the UK’s First choice? It isn’t just cheesy and non descript it is a false claim. 57 (branches) is about 21% the size ofMartin & Co franchise, about 35% the size of Belvoir.
First choice Ovine Agency I could understand but after that it becomes a bit mutton dressed as lamb
Hi Robert, I agree, it’s not a great tag line. And I’ve said that we’re already changing it. As for the businesses you’ve mentioned, it is flattering that we are being talked about in comparison, given that they’ve been around for about 20 years, and we just launched a couple of years ago. We do have some way to go, but we are making great strides.
The business is a bit older than that though isn’t it Glenn? In 2013 you changed the name from National property group, at the time you said it was a bit staid and stuffy.
I really can’t see why you would ever have used that tag line, it hasn’t been true at any point in your history.
Yes, that’s right. We started in 2005, and in 2013 changed our name from National Property Group. At that point no branches or franchisees. Our franchisee go live date was 2013.
It is great to see lively commenting going on but would everyone please refrain from personal attacks and the use of language that could possibly be construed as defamatory. We are all in favour of strong views and passionate debate but we have had to remove a couple of phrases in this thread today.
“The Uk’s first choice sales and letting agent?” that is a big claim Glenn how did you get that past ASA?
Good on you Glenn for coming on here and being articulate in your responses to the questions.
I’m not the world’s biggest fan of the EweMove brand, but its refreshing to see someone come in and back up the headlines of a story with more information.
I think that is called “spin”
It may be spin, but he does a better job than most in running the gauntlet!
Thanks – I appreciate your comments. We try to be open, and we do stir up strong emotions in the sector, but we’ll not change our stance. I may even change our tagline to ‘The Estate Agent that other agents hate” (joke…).
Mr Ackroyd – THAT is a title you would have lost before before the first bell – IF such a gross mismatch would even have been allowed in the first place, that is!
You should know where you sit in the pecking order – It’s not advisable to try to overfluff your feathers. (NOT joke…)
David -v- Goliath… A love being the under (sheep) dog :-). I’m afraid I don’t know my place. If I believe in something, I will fight for it.
Yep sounds good written down.
From working in corporate agency in the past i know how hard it is to get people to training days as they book their diaries, forget or flat out don’t go, that’s for employed individuals, cant imagine any easier with self employed!
Looking at a city on the south coast with a 30 mile radius you only have 2 properties for sale. Guess the herd needs to grow!
As for the The UKs first choice in Sales and letting Agents how can you advertise that.
How many properties for sale (Not withdrawn, stc, sold, under offer, to let, let ) do you have available across your 57 Branches / bedrooms? i would be surprised if the average is over 5
It is hardly a reasonable piece of research to search an area that we do not have a local franchisee and state we do not have any houses. It akin to knocking Foxtons for not having any houses in Scotland. If a franchise has just set up, or there is no local franchisee, there will not be any houses.
As for houses, you are incorrect in your number. We currently have 818 listed on Righmove – A number which grows and grows every single month. And given that it typically takes a branch 3-6 months to get up to operation stock, the average for an longer established branch is far higher than a new starter.
“It is hardly a reasonable piece of research to search an area that we do not have a local franchisee and state we do not have any houses”
Oh, come on! It is, by the same argument, hardly reasonable that you come all “…we don’t have a local presence there…” when a Rummage4 search throws THIS up with your company name all over it:
“We have local offices all over the UK, open 24/7.”
Wrong, wrong – and wrong again, I would suggest.
It would be helpful to understand the point you are arguing. Initially you claimed our training would be inadequate. Now you are stating that there is no point in having training because people don’t turn up? We deliver training in many formats. 60%+ of franchisees attend webinars, and they are recorded for those who don’t. All the parts of our business are broken down into bite sized video’s for people to watch on ‘EweTube’ so they can access the information they need. We also have an online forum and a weekly newsletter. So whilst people will never attend all training, they will attend the training that they feel they need to attend to address the needs of their business.
Training videos hoping somebody watches them and a weeks training course….
Point i am making is they are not experienced agents, they work from bedrooms, the details and pictures are shocking.
I looked on RM and once you sift through all the stc’s for sale you average just over 7 properties per branch so i did you a disservice saying just 5 you manged a whopping 7!
What i get upset about are people like you, trying to pass yourselves off as like for like as high street agents when you are nowhere even close.
There are daily conversations on this site regarding OTM and its seen as the biggest issue in agency.
You try and pass yourself off as a professional, established all incompacing high street agent, where you do not even come close. You lie to yourselves and the public and i bet a fair few of your franchisees feel this is not the dream you sold them.
Instead of effing portals, high street agents would be better off putting your lot in their place and letting the public know the truth.
Tell me again how do you qualify you are The UKs first choice in Sales and letting Agents Yep thats right you cant its just more bull s**t!
Hi Smile,
Your maths of 818/57 differs from mine. And I have not included 1,234 (yes, not a made up number!) that we currently manage on the lettings part of our business. If you do the math of 2,042/57 you get 32.8.
Your comments that we ‘lie to the public’ are.. a lie 🙂 That’s simply not true and we never claim to be high street agents, unless we do in fact have a local branch (we do have 6). Re ‘putting us in our place’ that is for the customer to decide.
Not the figures i came up with more like 400
Glenn you missed your calling as a politician!
Well done in fighting your corner even if i STRONGLY disagree with the majority of it…..
Do you use the one combined Rightmove account for your online business as well as your 6 local branches?
We have a combination of national and local branch accounts for Rightmove and Zoopla. For example, here’s our Poole branch in Sandbanks; http://www.rightmove.co.uk/estate-agents/agent/EweMove-Sales-and-Lettings-123808.html
You mean “here’s our NATIONAL offering listed as if it’s the Sandbanks ‘branch’/’office’/whatever naff title makes people think we’ve actually got a ‘local’ presence”, don’t you?
As I said before, it is our office in Sandbanks – You can pop inside and have a chat to our friendly flock, here’s the address; EweMove; 296 Sandbanks Road, Lilliput, BH14 8HX.
Tad harsh smile, I don’t understand why they would have a brand that, by there own admission, isn’t going to appeal to everyone, but clearly they appear to be selling property which is what their clients clearly want. I have to agree with your view that the claim “The UKs first choice in Sales and letting Agents ” being a lie because it is a lie, fact. Perhaps this is why that statement still hasn’t been explained.
I guess if I was going for a franchise model like this one I would choose one that had marketing that appealed to every potential seller/landlord and not just those that “get” the idea, which I personally, don’t.
Guess a few spare bedrooms have been cleared out for use as an office then!
Wonder how many of these franchises last more than 18 months? also wonder after 6 months if they are working full time or its a bit of spare cash for the weekend kind of like Avon.
Also wonder how many vendors would in struct an agent knowing that the chap in their house has no agency experience just a quick training course …..
I think from the vendors point of view this is a ‘Baaaaaaaad’ idea!
We’ve been going 2 years as a franchise now, so you don’t have to wonder how many franchisees last 18 months. Before that, we’ve been in business since 2005. You can see them all on our website. And this should not be compared to ‘Avon’ – our recruitment is stringent. We require significant proof of funds (minimum £50k to cover Year 1 investment), applicants are vetted by existing franchisees. You should not confuse our offering with ‘throw away’ business op’s. We reject applications all the time. We don’t take anybody with a cheque book and a pulse. You can see my post in reply to ‘Wilko’ on training. I’d be interested on your comments on how yours compares to see if we are missing anything.
Numbers seem to be going well for this company but I really worry about the lack of training and experience required to take on a franchise. This, coupled with the original yet (even by their own admission a “like it or hate it marketing angle) could lead to a less professional an in depth approach promoted by a cartoon sheep? Interesting concept……guess time will tell.
Training is something we’re very proud of. It’s headed up by an ex-Business Development Manager who has previously worked at Hunters, Northwood and Countrywide. We’re in fact running one of our monthly training days today. All franchisees start with one week inductions training, followed up by one day monthly training courses, weekly local business boost meetings, weekly webinars. We also have our EweMove training videos. Added to that we run 41 general business development courses over 150 days. We’ve looked but we cannot find our business in the sector that comes anywhere near. Here’s our training calendar. http://bit.ly/EweMoveTraining To encourage training, it’s all provided free.
After Mr Ackroyds recent turnout over misdescribing where his ‘branches’ are situated , I’m surprised to see he is at it again! I question his use of the word ‘Branch’. By his own admission his ‘lambs’ mainly work from home. Is a home office a branch? A branch to me and I’m sure most members of the public is something you find on the high street, such as a bank. It is also a word used by high street estate agents. Looking at Ewe Moves mission statement I am surprised that they would want to use a term so identifiable with the traditional model.
Hi South of the City,
We call them branches, but not offices specifically because in the main, our franchisees start out without a high street office. They work from home offices, or serviced offices, however we have a growing number of franchisees who have now expanded to the stage where they open high street offices. But they are local branches to the extent that the franchisee is based in the town they operate, and they do personal market appraisals. We also pride ourselves in making accompanied viewings as standards, as part of our offering. Re the traditional model, ours if different in that our centralised ‘Sheep Pen’ does the admin that a traditional ‘office’ and the support staff would carry out. So it keeps our franchisees costs low and we benefit from efficiency and economies of scale. In a sense it is marrying together the best bits of the newbie online companies (efficiency, IT, centralisation etc), with the best bits of a traditional agent; A local person on the ground that you can trust. And because our franchisees are liberated from a lot of the admin grind, they have more time to focus on 1:1 time with our customers. We do appreciate that our model will not win much support or many friends from existing agents though. I’m on my third hard hat this month.
I understand marketing, branding and so on….
I get moonpig.com, and other quirky company names….
But professional services? I’m not sure..
Hi IndAgent,
You make a very good point. And some customers, a small percentage I must add, say the name/brand is silly. It is like marmite – You love it, or hate it 🙂 However, our marketing is deliberately different, because it becomes memorable. Remember ‘Shake and Vac’ – the worst advert of all time? Actually, it was one of the best. And ultimately our job is not to try and please everyone, it is to sell houses. So if our marketing/boards etc gets attention and makes our properties stand out from the crowd – Our job is done. Now that’s ‘opinion’. Lets look at some facts. We asked Rightmove to give us the average national Click Through Rates in April, which was then 4.01%. Ours stood at 7.5% – That’s 87% more viewers clicking through – which should lead to more viewings, offers, best price, faster sale etc. So we are happy with our stance on our brand.
Yes I get the whole idea of standing out……my daughter sings moonpig.com and so on so I understand the concept of sticking in peoples minds and being memorable.
In my town we have a firm with orange boards…. many people mention how tacky they look… what does the remainder of the iceberg think about having a sheep on a stick outside of their house? Is it sending out the message that you are a professional company and are taking it seriously?
As for click through rates…possibly the oldest trick in the book.. internal shots and ‘arty’ shots of door knockers and lillys are bound to force more people to click on the full details. If you don’t know what I mean here are some classic examples;
http://www.rightmove.co.uk/property-for-sale/property-49299007.html
http://www.rightmove.co.uk/property-for-sale/property-49007179.html
…and if the arty-f@rty photos don’t kill ’em dead – read the script:
“After a hard day’s work, there’s not much better than returning to a home where you can shut it all out, and from the moment you’ve shut the front door here you can just kick off your shoes and sit and unwind in the cosy lounge with a nice well-earned bevvy…”
Oh. Dear.
LAST of their worries is a rep of being seen as “a sheep on a stick”, IndAgent…
Hi PeeBee, arty farty photo’s are what people like. The purpose of listing on Rightmove, or your own site is to sell the viewing. Consumer surveys from the Property Academy and the NAR confirm that buyers regard them (by some distance) as THE most important thing. If you ever read Sam Ashdown (who is excellent on understanding the importance of this particular issue), you will see the importance of photos. Ignore ‘arty farty’ at your peril. And the same goes for descriptions. People do not buy features. They buy on benefits, more particularly, emotional benefits. So conjuring a lifestyle picture in your target buyers minds is what will help sell the home. You may disagree, but it is the rudimentary principle behind all successful sales and marketing.
Highlighting Sam Ashdown, Be carful, you will end up on wall of shame, look at my below link the most depressing picture of a daffodil (out of season now as well) some crummy pictures (not even lightened) taken on a phone or compact camera finished off with some of the loft space, cracking!
Tell me as ‘Head Shepherd’ what would you score these pictures out of 10?
I don’t think that is a particularly good example. But then, selectively choosing one property out of over 800 is not objective. Objective empirical based analysis comes from Rightmove click through rates which prove that across all of our properties, our marketing significantly outperforms the average agent.
There is artistic photography, and then there is amateurs having a go….and it’s not 1 out of 800… Perhaps ewe as the head shepherd has expanded too quickly and cannot control your shepherds out in the field?
“But then, selectively choosing one property out of over 800 is not objective.”
Erm… 707 total properties listed, actually, as according to RM this afternoon. You got another hundred-odd stuffed up your woolly jumper somewhere?
Correct, that is sales. Over 100 lets
Oh, Gee! Mr Ackroyd – that thoundth weally gweat!
Where do I buy one?
Except in reality it SMELLS, FEELS and TASTES however like pure, unadulterated ******** – but have to hand it to you that you’ve done a half-acceptable job of wrapping your brown and sticky offering in Christmas paper.
You just go on and keep believing it if you must – but prepare your defence in advance for the inevitable knock on the door from the fluffy bumf police – who will rip you a new ****hole if you think you can rely on “we know people like arty-f@rty cos Sam Ashdown says so” as your Get Out Of Jail Free card…
I think we’re never going to agree on this. Everybody is entitled to their opinion. I like to deal in facts – And we averaged over 87% more click throughs than the average agent in April. Ultimately that is what consumers want. Interest in their house that sells it.
I’d be interested to see your website to compare listings and see how we could improve. In the interests of transparency, please share a link. Thanks.
Nice try – but then I ain’t the one claiming that “…arty farty photo’s are what people like…”, am I?
So I will politely decline your kind offer to see how it’s done properly.
I’ve been more than enough help to you in past with your flamboyant claims of “Cast Iron Sale Guarantees” – you should rightly be paying me for my services as a Consultant…
It is your decision to challenge our marketing, without offering evidence of your own marketing to the contrary. As I’ve mentioned before, consumers are the ones who vote with their keyboards and Rightmove stats give the answer on who ultimately is right.
“consumers are the ones who vote with their keyboards and Rightmove stats give the answer on who ultimately is right.”
WRONG! Rightmove stats mean DIDDLY SQUAT.
Try using SALES as a measure of your “success”, Mr Ackroyd… I think you will find your customers will be judging you on THAT little KRA you don’t seem to consider as significant…
if I just used a picture of a blue sky with nothing else in the shot… my click through rate would be really high too…. would that be a good thing? And would it make my houses sell more quickly?
http://www.rightmove.co.uk/property-for-sale/property-49535263.html
These are some pointless pictures and laughable ‘Art’ shots
You got it in one, smile please! ;o)
Mr Ackroyd, there’s a picture of a tumble dryer on top of a washing machine or a washing machine under a tumble dryer dependent on how you want to describe it.
Perfect! A client being used to ***** out the sheep mascot! Classic… And the loft shots….I would be ashamed to represent a client in this way… and so should the head shepherd for allowing this type of presentation… far from professional…shame on you… sorry….ewe
As mentioned, one out of over 800 is not objective. It is like me showing one of our properties that was filmed today by the BBC for ‘Escape to the Country’ and saying that is representative.