A Lancashire-based estate agent has slammed GetAgent.co.uk for refusing to pass on what he sees as his valuation leads and handing them to his competitors instead.

With low stock levels and high demand creating fierce competition among agents for properties, Neil Robinson says he is “disgusted” that the estate agent comparison site is, in his view, using his agency to help generate leads and then refusing to pass them on.

Robinson, the owner of Neil Robinson Estate Agents in Skelmersdale, told EYE that he spoke with a GetAgent representative yesterday who made him aware that his firm had in recent weeks received 12 leads from homeowners looking for a valuation, but he was unable to receive them as he was not signed up to the GetAgent platform.

The main issue Robinson has with GetAgent is that his firm, like many other well-established agents, is listed as an agent on the comparison website, without his consent, with details shown to potential vendors, giving them the impression that his company will, according to Robinson, “call them back if they request a valuation”.

However,  because he is not a paid up GetAgent member those leads do not get passed on to his firm.
Neil Robinson
Neil Robinson

He said: “Vendors put their details into the website and select the agents they want to hear from. The vendor then supposedly sits back and waits for the agent to get in touch.

“Only here’s the burn. If you don’t have a [paid up] relationship with GetAgent, then that lead does not come to you. So, the vendor puts their details into the GetAgent platform in good faith, only to then not hear from the agent they selected.

“Apparently, we had 12 people select us for a call back in the last month, and obviously because those leads did not make their way over to us, those vendors will now most likely think we can’t be bothered to get in touch.

“The other concern, of course, is that those people will almost certainly hear from one of our competitors, when they may have specifically signed up via the GetAgent platform, possibly via Google, to hear from us.”

He added: “What an absolutely disgusting way to do business. Not only do GetAgent, as highlighted in the press last week, encourage people to batter independent agents down on fees, but they also knowingly farm vendor data by purporting to offer the whole of the market, only to withhold those leads and hand them out to the few agents who pay them.

“In other words, they’re giving my leads to other agents.”

“An absolutely dodgy outfit, in my opinion. This practice is abhorrent, and needs to be stopped immediately.”

The founder and CEO of GetAgent.co.uk, Colby Short, has defended his firm, describing Robinson’s accusations as “a touch misleading, to say the least”.

He commented: “Unfortunately Mr Robinson hasn’t quite provided an accurate picture of our interaction with him or our vendors and so his accusations are a touch misleading, to say the least.

“As one of the top performing agents in his area, which we commend him for, he is recommended to potential vendors and he has had a number of those vendors request a valuation from his business.

Colby Short
Colby Short

“However, Neil Robinson Estate Agents is not a GetAgent member agent and so when these valuation requests are made, we contact him personally by phone to tell him and to offer him the opportunity to purchase them – as he has alluded to.

“What he has failed to mention is that on every single occasion he has declined this offer and so naturally he wasn’t supplied with them.

“In addition, we certainly don’t leave the vendor in the dark and they are promptly emailed [see below], to let them know the agent in question isn’t currently working with GetAgent, at which point we encourage them to find a new agent.

“We have, and always will, provide our vendors with a whole of market view, but as I’m sure Mr Robinson can appreciate, as a business we can only provide leads for those agents who wish to pay their way.”

GetAgent’s letter template:

 

Dear (Vendor Name),

I hope you are well and thank you for using our service to find the best estate agents!

You requested a valuation with (Agent Name)

We have been speaking with the agent to request this, however, they are not able to work with GetAgent and receive your valuation request.

Please feel free to book valuations with other agents by simply re-visiting your shortlist. If you have any questions, don’t hesitate to get in touch on 0203 608 6556.

When you select an agent through our site you can also use our free monitoring service, to see how your sale is progressing compared to the rest of the market. Simply revisit your shortlist when your house is on the market or ask us for more details.

Best of luck with your sale!

(Sales Associate Name)” 

 

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