New agency rating website raterAgent has become the latest property company-related company to launch a crowdfunding bid.

The company, which has ambitions to challenge and overtake allAgents, wants to raise £75,000 in exchange for a 7% equity stake.

Within its first day yesterday, it had raised £8,850 from 12 investors, with one chipping in £5,000.

In its pitch, the company says it is “focused on becoming the Trip Advisor of the UK estate agency world”. It says that since its beta launch in January, over 200 branches have signed up.

The funding round has 43 days left to run. It can be seen here

Mal McCallion, CEO of the firm which has also introduced video testimonials on its site, told Eye yesterday that it is continuing to reject fake reviews as it seeks to establish its reputation for trust.

He said: “Since we published data showing that one in eight reviews that try to get on to our site are from agents themselves, we’ve seen that number decrease, and we’ve seen a surge in genuine numbers too.”

The firm has awarded its February agent of the month to Naz Miah of Thomas Marsh in Grays, Essex.

McCallion said: “It’s a real pleasure to publicise testimonies to great quality of service, which otherwise just sit on desks or in drawers unseen.

“And that’s another reason for investors to get involved with raterAgent. We’ve got a clear mission in helping agents show just how great their service is – and we’re going from strength to strength.”