Just over five years after £25m investment from hedge fund Toscafund, online agency easyProperty has launched what looks set to be a successful equity crowdfunding campaign on Seedrs.
easyProperty, launched in 2013, describes itself on the investment platform as ‘a hybrid/online east agent that provides a “tech and touch” approach to buying, letting, selling, or renting’.
With three days remaining, the hybrid agent has raised £706,090 – 88% of its £800,000 target.
easyProperty, which previously raised £1,358,680 through its Crowdcube campaign in 2014, says the funds from the Seedrs campaign will be used to continue the growth and development of its online platform.
easyProperty states: “The business is an online/hybrid estate agent using a combination of technology and human intervention to provide a 24/7 service to consumers for the sale, letting, renting or buying a home any where in the UK. We have a 50-year exclusive worldwide licence to use the easyProperty brand which forms part of the easy family of brands owned by easyGroup of which easyJet forms part.
“Our model licences entrepreneurs with or without estate agency experience to set up their own businesses under our umbrella brand in exclusive post code areas around the UK. We provide full training and ongoing support and access to the property portals such as Rightmove & Zoopla, a dedicated website, a consumer dashboard, a CRM system that enables prospecting and nurturing of prospective sellers and landlords, social media pages and access to mortgage lenders and conveyancing firms.”
Comments (7)
£800,000?
Judging by the marketing budgets/spend, of many of the bigger name “online-only” brands…that should cover at least 3 weeks of advertising…
It’s like a cockroach that won’t die. But there are new movers every minute who know nothing about selling a property and will think “yeah that’s a good idea!” – it was ever thus.
Fools and their money…
How do these online agents keep pulling this off!!!
I thought these lot had gone off the scene. They still around lol!!
Didn’t realise they were still going, just checked the website and apparently 85 properties including sstc across the country. How on earth did they raise £8 let alone the amount they did with such poor performance?
With a 50 year licence agreement there is only one winner here and it isn’t the gullible crowd investors.