Anthony Codling has joined Robert May’s start-up Rummage4Property. His appointment was one of the best known secrets in the industry.

The former City analyst, who rocked the industry earlier this year with claims about the sales rate of Purplebricks, which he said was 51%, this morning told the Financial Times that Rummage has recruited Countrywide plus 30 other estate agents.

It will, he says, offer a listings service at around tenth of the price that Rightmove charges, with a flat fee of £100 per month.

Any increases will be linked to inflation.

Rummage4Property is thought to employ three other people, excluding founder Robert May.

Last Friday, its accounts for the year for the year to the end of March were posted on Companies House, showing cash at the bank of £2,221. The business was incorporated in March 2017.

www.welcome.rummage4property.co.uk