Estate agency marketing firm Niche Communications has launched a new brand, Capture 24/7.

It is a bespoke photography service aimed at upmarket properties.

It utilises the skills of Niche’s five top photographers – out of 70 that work for the firm – all of whom have photographic degrees and who will do a half-day shoot to deliver magazine-style pictures.

Managing director Andy South said: “The decision to create a separate brand in Capture 24/7 followed discussions with a number of our current clients who felt that certain properties deserved more time spent on them, compared with our standard service.”

Eye has seen examples of the shoots and can vouch for the quality, which is amazing.

Niche is here