While it may be enjoying the increase in listings and traffic since the end of lockdown, not everyone is convinced that Rightmove’s prospects are entirely rosy.

Berenberg has reiterated its ‘sell’ rating on the shares, arguing that the risk/reward is unattractive and that investors should “sell into strength”.

The bank, has lifted its price target to 400p from 385p, saying it would be: “very optimistic to assume everything will be fine from here”.

“We, however, believe there are material risks to the financial health of estate agents when: a) furlough schemes end, and b) the stamp duty holiday ends at the end of March 2021,” it said.

“These risks add to an industry already struggling pre-Covid-19 (with numerous branch closures), and will add further pressure on either Rightmove’s pricing potential and/or agency customer numbers.”

Berenberg said near-term discounts are papering over the cracks and that both cyclical and structural headwinds will resurface sooner rather than later.

“With substantial uncertainty ahead, and with now clear evidence of the cyclicality of Rightmove’s business, we believe a materially lower multiple is warranted,” it said.

Berenberg was sceptical about Rightmove this time last year when it said it was “not a crazy assumption” to make that the agents who stay on Rightmove will be less receptive than usual to price increases and that agents were suffering from “numerous” headwinds such as pressure on commission rates, over-supply of agents, and the lettings fee ban. That was long before Covid put in an appearance.

At that time Rightmove shares were trading at about 528p and Berenberg set a target price of 420p.

Yesterday the shares closed at 614.2p

City analysts warn investors of ‘signs of cracks’ at Rightmove