Purplebricks may have missed out on the publicity as the “official estate agent of Team GB” at the Tokyo Olympics after it was postponed this summer due to the coronavirus pandemic, but it is still racing ahead with its sponsorship ahead of next year’s rearranged games.

The agent has unveiled a new advertising campaign that again features ‘Alice’, a Purplebricks estate agent demonstrating her support for Team GB and the Olympic athletes during the ongoing  lockdown restrictions whilst sharing options for both in-home and virtual viewings and valuations.

She interrupts taekwondo champion Bianca Walkden during training, Zoom calls diver Dan Goodfellow in the bath and annoys rower Moe Sbihi with a quiz about Purplebricks before he hangs up.

Gemma Schmid, head of brand and communications at Purplebrick, said: “We know that when training for the Olympics  that an estate agent is not the usual training partner you’d expect, so with this latest iteration of our sponsorship campaign we’ve continued to embrace the incongruity.

“We’re still the official estate egent of Team GB, we’re still proud to support them on their extended road to Tokyo, and we’ll still keep those fires of support burning along the way.”

The campaign will run until later this year. Purplebricks is a Team GB sponsor until the end of next year.

Watch the adverts below:

https://www.youtube.com/watch?v=SpYllBxR8Js