Zoopla Property Group is set to launch its Real-Time Listings Service which will allow its members to send updates to property listings within minutes as they are updated on the agent’s system or website.

The new Real-Time Listings Service was created by Zoopla and did not use Rightmove’s recently-released template.

Zoopla said its new service is flexible and comprehensive, and has been designed to improve the overall quality of information and features that are presented to users on behalf of ZPG members.

The new service will be made publicly available at the end of the beta testing phase.

It will also include a diverse set of data fields, allowing ZPG members to describe the property comprehensively whilst improving search and filtering across ZPG websites.

A number of software providers and ZPG members have been working together to test the service and integrate feeds, and it is anticipated that the first feeds will be live in a matter of weeks.

Property Software Group, which owns several software brands including Alto, Jupix, CFP, Vebra and Encore, has been working with ZPG on the development.

CEO Mark Goddard said: “With a high demand in the property market, together with the public’s desire to access real-time information, it is invaluable for agents to get their stock on the market within seconds of instruction.

“Certainly for agents on the go who use cloud-based software such as Alto and Jupix, it is something agents are increasingly expecting as standard.

“We’re pleased to work closely with ZPG in developing a real-time feed that will cater to the needs of the property industry, together with the needs of our agents to ensure their stock is accessible to thousands of property hunters quicker than ever before.”

Jon Notley, commercial director at Zoopla, said:“We are delighted with the feedback we have received from feed providers who we are working with.

“They are very supportive and excited by the imminent launch of our Real-Time Listings Service.

“This is an essential service for our members in a constantly changing market and allows ZPG members to make updates to property listings instantly and efficiently.”