Zoopla has reported a record January – the third of the major portals to do so.
Both Rightmove and OnTheMarket have also reported record starts to the year.
Zoopla says that its traffic was up, with a 15% uplift in web sessions, while applicant leads to agents were up 25% on the previous January and valuation leads up 17%.
Over 345 new agent branches signed up, or returned, to Zoopla last month.
CEO Charlie Bryant said: “We’ve started the year with tremendous impact, both for our agent partners and for our business.”
Zoopla launched a new TV ad campaign on Boxing Day, which is being hailed a success.
Bryant said that with the backing of US equity owner Silver Lake which returned the business to private ownership in July 2018, it is a “new era for Zoopla”.
He said: “This is set to be a game-changing year for us, and we look forward to partnering with more and more agents to help them realise their ambitions.”
Comments (5)
This is just a knock on from the mass exit from Rightmove. Dump them and stay afloat the never ending regulations and changes to our industry has made agents decide to save money and thats why so many have already or are leaving Rightmove, Bye Bye RM happy RMEXIT
Oh come on. Take a look at the hundreds of comments on this story. Clearly active agents have 0% interest in Hoopla. Time to move on and get behind OTM.
Getting behind OTM is like trying to push a big rock up a steep hill!
Their lack of direction and innovation has been their downfall. You’re never going to compete long term with the big players by just imitating them and offering a lower fee. Not to mention that outside of that horrendous TV advert, they have completely forgotten about offering any value to Vendors and Applicants!
It’s shortsighted to knock Zoopla just because you prefer OTM (and vice versa of course).
I am a very active EA with multiple branches doing very well at present – I am 100% interested and excited with where Zoopla are going. Time will tell as to whether one or both portals evolve to such a degree that EAs can leave RM – my bet is on Zoopla, but I will be happy to see OTM get there too.
A very interesting year ahead for all!
The 345 new branches are on top of the 2,250 increase in 2019 reported a few weeks ago. With more returning from OTM this month it looks like Zoopla could make this the game changing year for other portals as well.