There was little sign of the Boris bounce in the second half of January, with new instructions down by nearly 9,000 on the same period last year.
According to The Advisory, which takes its numbers from Rightmove, there were 90,933 new instructions across England, Wales and Scotland in the 14 days to January 31, compared with 99,519 last year.
Zoopla has also separately reported new listings down in the first four weeks of this year, but in only two regions. See separate story.
According to The Advisory figure, the top ten online agents had a market share of new listings of 4.8% – up from 4.57% a year ago.
Purplebricks’ market share of the top ten online agents was 69.4%, compared with 71.9% a year ago.
Purplebricks’ new listings in the 14 days to January 31 came to 2,840, almost exactly the same as last year’s 2,843.
Yopa’s were 466 compared with 450 last year, while Housesimple’s slipped to 311, down from 411.
Gavin Brazq of The Advisory said that the online estate agency sector “continues to bump along” at around 5% of market share.
He said: “With Purplebricks’ market share of new listings (last 14 days) being 3.12% of the entire market, they are going to need to pull some big rabbits out of some big hats in order to get to their stated goal of 10% market share. This is going to be an interesting year.”
Comments (3)
Listings drop 9% nationwide but Purplebricks don’t drop at all….
Fake News? I wonder if sales agreed is up on this time last year, for the same period. I would wager that it is. It certainly is in the North. Surely this should be the only metric of consumer confidence and the Boris Bumps?
Why “Fake News”?
Where do February’s sales come from, if not in some part from January’s listings?