Belvoir’s business model has been praised by a broker, finnCap, which initiated coverage of the firm yesterday.

In a note to investors, it said that while changes such as the fees ban were “squeezing” traditional and smaller players, Belvoir’s franchise model allowed it to harness entrepreneurial skills without being directly exposed to the costs and capital commitments of its franchisees.

finnCap said: “Belvoir’s growth strategy is underpinned by a highly professional network of franchisees with sound business ethics.

“This sounds like a bare minimum, but it is not necessarily true for the wider market, which is characterized by small, local agents.

“Tightening regulation is putting professional operators such as Belvoir at a competitive advantage.”

finnCap set a target for Belvoir’s share prices at 190p – well above the current price.

Yesterday, the shares closed 1.4% up at 107.5p.