Countrywide is “beyond salvation”, according to its founder Harry Hill.

Hill tweeted after a piece in yesterday’s Sunday Times which was run under the headline ‘Why the Long face at Countrywide’, and was critical of executive chairman Peter Long.

Hill tweeted: “The fact that P Long (Sun Times today) is still in place at Cwd plc simply proves how inept his board (and major investors) are. Sadly the business is beyond salvation.”

Writing in the Sunday Times, Liam Kelly said that Long faced an uphill struggle “to save our biggest estate agency chain”.

He claimed that former chief executive Alison Platt had “good reason to feel sore about her treatment by Long”, who had thrown her “under the bus in public”, according to an un-named former insider.

The  inside source said it had been easy to blame Platt for Countrywide’s ills, but that Long had been chairman, overseeing her decisions.

The article also quoted Numis analyst Chris Millington who said: “Regardless of who is at the helm, it feels like the rot has set in.”

Countrywide floated in March 2013, with a share price of 350p and a valuation of £750m. Today’s share price is around 5.3p, with a market valuation of under £90m.

The article also says that Long personally bought £300,000 worth of shares in Countrywide last summer, proving his own confidence in the business. Today, his investment is worth around £120,000.

The article does not quote Long himself, but does say that some “cautious optimism” is provided by Boris Johnson’s apparent plans to reform Stamp Duty.

Countrywide is due to deliver its half-year results on Wednesday.