Strutt & Parker has announced that May 11 is the date for this year’s open house day.
The event started ten years ago, with just one office – in Kent – taking part.
This year it involves 35 regional offices out of some 50.
Last year’s event was a huge success, says Strutt & Parker, with almost 1,000 active buyers viewing on the day and offers of over £61.5m in total being received. There were 580 properties available for people to view.
The concept is most associated with sellers’ markets, when there is high demand compared with supply, and originates from America.
Comments (4)
Many moons ago I worked for a corporate who would hold “focus days”. An extra long working day when everyone was targeted far above and beyond the usual on viewings, FS, MA’s etc. What happened is nobody did anything all week, literally, then hit the the phones on “focus day” and the powers that be would crow about what a success it had been. This rather smacks of the same.
We have had a few Open Doors weekends in the past. It is a fair bit of work to organise but from a publicity point of view it is great. We certainly had sales from the weekends but we also generated instructions both before and after the event because of it.
I wouldn’t hold one in the current climate but we would do one again.
If that was 6 properties at 1 million each and nearly 600 roperties taking part is that a whopping 1% success rate? I think we do better with serious buyers, so suspect they are merely on a data collection drive day but I wouldn’t boast about those figures mr S &P as that’s also less than 20% participating offices receiving offers too…
Slow news day …………..