ARLA has announced former Tony Blair aide Alastair Campbell as the keynote speaker for its 2015 conference.

Controversial Campbell was Blair’s director of communications and strategy and now offers his services as a motivational speaker on winning.

He is, he admits, not cheap, but “towards the top of the fee scale for paid public speaking engagements”.

The ARLA conference is on March 31, some five weeks before the general election.