Well, we’re all very offended!

An annual competition to see who could tell the world’s biggest lie has been won by a publican.

George Kemp, of Maryport, Cumbria, won it with a story about a wooden car.

He was up against eight other contents, one of whom travelled from Germany to take part.

The competition, which dates from the 19th century, gives contestants five minutes to tell the biggest, most convincing lie they can.

But entry is barred to estate agents and journalists on the grounds that they are professional liars.

That means that Eye’s integrity, plus that of our entire readership, is wiped out in one!

How very dare they?

Shall we sue? A group action perhaps over reputational damage?

Mind you, also banned are double-glazing salesmen and politicians, which could fatally undermine our case.