Property platform The House Shop is joining Zoopla and OnTheMarket in integrating with Facebook Marketplace to list agents’ rental properties.
CEO Sebastien Goldenberg said: “We’re really pleased to announce our new integration with Facebook Marketplace as it will bring huge added value to agents listing with The House Shop.
“Estate agents can now list their entire portfolio with us, free of charge, and gain access to a huge audience across our network of partner property sites, our own dedicated audience of tenants, and people searching on Facebook Marketplace.”
The House Shop, like Facebook Marketplace, allows private landlords to advertise alongside agents.
However, The House Shop confirmed that it will only feed agency lettings listings to Facebook Marketplace.
Nick Marr, co-founder of The House Shop, told EYE that the platform intends to build up its agency listings, with the aim of having 30% of all UK agency listings – about 7,500 branches.
Marr said: “Our integration with Facebook Marketplace is a really big deal for us, increasing our scale and reach.”
Rightmove has notably not done a deal with Facebook.
The House Shop is currently raising funds on Crowdcube. Yesterday evening, it had raised £265,270 from 42 investors, with 27 days left of its campaign to run. It is looking for £200,000, and according to the pitch values itself at £10m.
Comments (4)
Not seen The House Shop before. Just had a look.
Its an assisted private sale site – their site says “Selling your home? Advertise your property free with zero commission. Create a FREE Property Advert”
No wonder they want to use Facebook because Rightmove, Zoopla and OTM costs proper money.
With much respect, Harry Albert Lettings Estates, why on earth would you want to support a business like this? It wants to eat your lunch!
Selling your home?Advertise your property free with zero commission.
Is any relationship with Facebook akin to listing your properties on Purplebricks website?
No wonder RM are not interested.
The House Shop, like Facebook Marketplace, allows private landlords to advertise alongside agents. Is House Shop and its model permitted with OTM? No such thing as free, what is the catch for investors to make money?
We’ve been using house shop for the last year since we launched our business.
They are OK for tenant lead generation and never asked for a penny .
Facebook is becoming far too saturated with property though. Facebook should get out of the portal industry.