Purplebricks is expanding in the States, launching into Florida via the Tampo and Orlando designated market areas.
It is a year since Purplebricks launched in America, where it now operates in seven states – California, New York, New Jersey, Connecticut, Arizona, Nevada and Florida.
Michael Bruce, Global CEO of Purplebricks, said: “This is our fifth regional launch since starting out in Los Angeles 12 months ago, and reflects our confidence in the US opportunity and the reception we are achieving state by state.
“We are encouraged by our progress in the US and excited about the potential in Florida, and we continue to identify new markets in the US where our value proposition can greatly benefit both consumers and agents.”
“We are seeing a total cultural shift favouring complete transparency as Americans’ faith in a number of professions, including real estate, has dwindled.
“Our recent research suggests that only 11% of Americans completely trust real estate agents.
“In response, Purplebricks’ offering is designed to give consumers total transparency and control over their home sale, and this is why we are being successful.”
Comments (5)
PB share are up on the back of this news I presume
Hype keeps working
PB are getting slaughtered in every country. Just a matter of time before they come crashing down very soon.
Just out of interest how do you know that? If so why would they continue to roll out the brand?
roll out the brand in new arears to generate more “news” more awareness of their brand.
Free advertising, more hype. Pyramid selling suck in more “investors” at the bottom of the pyramid to pay those at the top.
I would guess the Bruce Brothers have made more money selling shares then they ever have selling houses.