Strutt & Parker has re-joined Zoopla but at the same time confirmed its long-term commitment to OnTheMarket.
Yesterday the firm said it will be advertising properties on all three of the main portals.
Head of residential Guy Robinson said: “Strutt & Parker now lists on all the major portals, including OnTheMarket, Rightmove and Zoopla, offering our clients maximum reach and high quality leads, as well as greater choice for consumers.
“Strutt & Parker is a founder member of OnTheMarket, and affirms its long term commitment to the property portal, which has expanded its business and continues to offer excellent services to estate agents and clients.”
Yesterday, Zoopla said it had seen “hundreds” of branches return to its platform since OTM dropped the ‘one other portal’ back in February, including OTM founding members Douglas & Gordon, and Chestertons.
It said other firms to have recently rejoined included branches of Featherstone Leigh, Hunters, Victor Michael, Winkworth, The Scottish Property Centre and Northwood.
Comments (19)
I am not in the agent market, but looking to invest in a startup that proposes to solve a lot of the issues I read on these forums.
the first thing it does is offer a really good back office for agents that is mobile based and looks like it will save a lot of wasted time, yet improve customer service. So allowing cost cutting without quality cutting. Things like messaging for clients, AML & ID tools to make this simpler n faster, it is GDPR compliant, has a great scheduling request tool and E signature function to speed up documentation processes.
It provides a branded property app to list properties with much better functionality than RM, Zoopla etc. All very interactive with the agent.
this and a lot more for £99 a month.
Are these guys barking up the wrong tree?
phase 2 is a free to list portal that has better functionality than the current high cost players, but it needs lots of agents on board in phase 1 to make this viable to promote on TV etc to really compete with them.
Looking to invest?
Or looking to promote?
#DISCUSS
Guilty we have gone back to Zoopla as well …..
Extra overheads in a shrinking market…especially after their new owners have dug deep. Clever strategy Guy Robinson!
S&P have a history have a great history of poor timing of ideas
“…offering our clients maximum reach and high quality leads, as well as greater choice for consumers.”
But interestingly they didn’t think they needed Zoopla to achieve all the above when they stuck this blurb on their website…
struttandparker.com/services/residential/onthemarketcom
Pathetic. End of.
S & P rejoining Zoopla is almost akin to Burger King opening a Macdonalds franchise to offer customers ‘more choice’.
It just shows how stupid the one portal rule was from the start.
I well remember telling Clive Rook one of AM’s founder members that the one portal rule was ridiculous and would polarise agents into pro and anti OTM. Which of course it did.
I won’t have been the only one to suggest that the way to go was to offer a low subscription rate without any portal restrictions in an effort to get 80% of agents on board from the start when enthusiasm for OTM and anti RM and Z passion was at its highest. Clive’s answer was that the one portal rule was integral to AM’s success. I didn’t join.
S & P’s capitulation to Zoopla says it all.
Money to burn evidently. I can only assume they believe a depleted number of buyers will be changed by more portal’s, which of course it won’t.
I agree with Property Poke, you have to believe you can make it happen. Surely we all have mailing lists, or whatever different people call them, surely you register everyone who enquires? Get on and call them.
Who knows if OTM will eventually be a saviour for estate agents, my money is on no. In the meantime however instead of saving agents money, most are now on all 3 portals (yes i know OTM have this freebie period). Email leads from all 3 are rubbish and i would say less than 25% actually ever answer the phone or reply to an email.
Onthemarket has cost agents more. Scary how stupid we are as an industry. It’s like black cabbies moaning while taking uber leads. We have no morals.
“Onthemarket has cost agents more.”
Run that idea past us again, Bless You – this time add some meat to the bone for us to chew on.
I have many times.. otm weakend zoopla in our area. Zoopla now dead and i pay 1000 more then wen on only zoopla with same market share…I.e. fail
1. Do you mean that you ‘had’ to join /REjoin Rightmove?
2. Do you still list on Zoopla?
3. What did you get out of you AM/OTM Membership the first time you were on?
Thanks to Mr May’s search sortal I’ve quickly found the answers to my own questions from a post of yours in 2016:
“Thanks to onthemarket,( which i binned after a few months) i had to come off zoopla because all other spineless agents in my town went with rightmove.(Even though they sat in meetings saying how much rightmove was a rip off!)”
So – new questions.
1. Why did you ‘have to’ join Rightmove?
2. What, if any, ‘extra’ do you feel that you get from Rightmove that you didn’t get from Zoopla?
3. Why give OTM a second chance?
4. What is your current experience with OTM?
Calling applicants on your mailing list? Showing your age there ArthurHouse02!! That’s what we used to do in the “olden days” before there was such a thing as the internet or property portals!! Too many negs I speak to now don’t know how to do anything except upload it to the portals and sit back and wait for the leads to come pouring in lol!! I still think that’s why so many agents are struggling and are unable to justify higher fees, being on the portals (any of them) isn’t a USP, having an active and up to date applicant database/mailing list and having staff who know and understand how to work those applicants to generate viewings and sales will always win. It would be interesting for an agent to analyse in detail the leads they get from the portals and see how many of those people actually go on to buy the property they enquired about – I would hazard a guess that if your agency and staff are any good that it is actually very few indeed. I’ll never ever forget the phrase I was taught on my first day in agency more years ago than I care to remember – “Buyers are liars”!
They are struggling like most agents and think they have to be on all 3. They don’t!
We are on Zoopla, and its a very bitty user experience in my opinion.
In this market you just need to pick up that phone and make business happen with what you have.
Onthemarket needs a new CEO. He’s made his money.. He’s done. Now we need a leader who actually wants to take out rightmove. This is a joke. Also get some window stickers with a name on it not stupid bullseye’ s that make us look like brexit supporters.
“…we…”?
“…us…”?
You signed up to OnTheMarket again, Bless You?
Yes for free…they have until feb..
Sorry spent day on helpline with bt after changing to voip lines… bt should be locked up… another level of bad.