Purplebricks’ ‘commisery’ adverts are among 38 campaigns shortlisted for this year’s Effectiveness Awards.
The agency behind the “How Purplebricks brought Commisery to the UK’s estate agents” campaign is Snap LDN.
It is the only advert for an estate agent that has made the shortlist, where entrants have to prove the payback.
Snap was set up in 2016 – and Purplebricks was its first client.
The commisery-style adverts have been used extensively in the UK, US and Australia.
Comments (3)
If they win it will highlight how bullying and demeaning is positively encouraged in todays society. As has been highlighted by many viewers of these adverts the aggressive attitude shown by those taking part is unacceptable and over the top behaviour.
And of course the fact that it has been rapped by the ASA for being misleading.
But dont let the rules and any sort of social awareness get in the way eh!
You have a point … how can an advertising company be in with winning an award when the regulators demand changes for misleading information in the adverts and some heafty fines!
This from a current story on EAT –
“Additionally, any advertisements that break the Code are disqualified from industry awards, denying advertisers and the agencies that created the ads the opportunity to showcase their work” the ASA says.