Rigthmove has unveiled plans for a system to help letting agents pre-qualify tenants through the portal.

EYE reported in November 2017 that Rightmove was planning an entry into this space, and Rob Symes, head of lettings innovation for the portal, revealed at The Property Ombudsman conference yesterday that it is building a free Rent Ready Passport.

Explaining how it would work, Symes said the consumers would visit Rightmove, and complete a form with their personal details which would be linked with tenant referencing companies and would then be sent to letting agents as an email lead.

Symes said the Rent Ready Passport would be free for everyone, although obviously agents will still be paying to use Rightmove.

In a subtle dig at other established rental passport providers such as Canopy and Movem – which have both already launched and reported decent business – Symes said there was no need for the marketplace to be too crowded.

He said: “The Rent Ready Passport will be free to the consumer and the agent.

“There are a number of passport-type plays already, and there is no point having five or six as that doesn’t help the consumer experience.

“We maybe need just one or two.”