OnTheMarket this morning announced a sharp rise in traffic to its site last month, with 12m visits during March.
It said this was more than double the traffic in February – when it was admitted to AIM – or in March last year.
The statement to the stock exchange said: “The directors consider this growth to be very encouraging and expect momentum to continue over the coming months through a combination of the increase in marketing and the traffic generated by increases in branches signing up and listing properties.”
It added that OTM continues to grow its agent customer sales team. It is envisaged that the team will have doubled since flotation by the end of this month, “increasing its capacity in the field to engage directly with the thousands of small and medium-sized agent firms which make up the majority of the market”.
CEO Ian Springett said: “We are very pleased to have delivered a major uplift in visit traffic in the first full month post-IPO.
“The early signs show that even before the full ramp up of marketing spend, we have been able to generate significant increases in our levels of traffic to the site.
“We now look forward to a period of investment in marketing to build effective consumer engagement with the portal and will deploy more resource to proven marketing activities to attract more and more property-seeking consumers to OnTheMarket.”
Comments (31)
Ah, the old pay–per–click traffic to get some short term figures for publicity trick…
Noticeability, I see no comment on leads growth reflecting this short term traffic increase.
Doubling of traffic still a sinking share price – Bravo!
Sorry, just read earlier posts.
So, I’m not seeing it listed as a purchase? Looking at all the others share sales today it looks like 1.2 Million shares sold?
Maybe someone can post proof of the trade either as Sell or Buy.
Either way it’s a trade based on shares getting so cheap one Sells or Buys…..in the meantime the original shareholding members watch the dizzying downward spiral!
The OTM Hype & Empty Promises Rollercoaster just keeps on plummeting down a very steep hillside.
George. There’s always a seller and a buyer.
And it wasn’t me who gave you the thumbs down. 🙂
I get that Ducky, like if I don’t breath air I will die.
So, now that I am sitting in your Classroom perhaps you can explain why the Stockmarket report Share Trades in a number of different ways ie. Sell 1,121,212 or Buy 1,121,212. If there is no point highlighting a Trade as a Sell or Buy then why bother referring to either type of transaction in that way.
Now, I could Google however you were kind enough to start an explanation for me so it is only fair that you take the opportunity to explain in detail.
When you’re ready Ducky.
14:39 – 04/04 n/a1212121 at £1.12.50p = £1,363,636.13
Over 1.2 million OTM shares traded in just 1 deal this afternoon, and it looks like a sale?
As I say, we need to keep watching those 3 cups being shuffled around the table.
It was 1.2m shares bought not sold.
They had to buy them from somewhere…
The London Stock Exchange does not disclose whether a trade is a buy or a sell so data is estimated based on the trade price received and the LSE-quoted mid-price at the point the trade is placed.
Trades priced above the mid-price at the time the trade is placed are labelled as a buy; those priced below the mid-price are sells; and those priced close to the mid-price or declared late are labelled ‘N/A’.
This trade appears to be labelled N/A,therefore it is a bit of guess as to whether it is a buy or a sell.
So…
Increasing listing branches by +/-18% has apparently increased visitor traffic by 100+%.
That’s some result.
Can’t wait to read the next thrilling instalment…
…here on EYE, that is. AM/OTM tell their Shareholding Members chuff all.
>AM/OTM tell their Shareholding Members chuff all.
If the company don’t have an alert service then register for alerts with https://www.investegate.co.uk/Index.aspx?searchtype=3&words=OTMP.
Get email alerts and you find out the full story before a summary with potential omissions & errors gets published here. Cut out the middleman.
You had to end with a poke in the EYE didn’t you, ducky.
You want to remember who your hosts are – and stop p!ssing in their sandwich box every time you visit.
You and your #Purple_Pals would have been barred from most other establishments long before now.
No poke in the eye. Just common sense. if somebody is summarising the source then there are bound to be omissions & mistakes.
With your personal attacks you wouldn’t last 5 minutes on a typical forum.
I’ve been on football forums where posters are better behaved than you. Off topic responses, name calling and general yobbish behaviour.
Not coming back to see your response 🙂
Nice to see I’m appreciated.
Football forums? YOU?
Give over, will ya!
You wouldn’t know the difference between Bobby Moore and Bodmin Moor.
“Not coming back to see your response “
Don’t tease us.
>Increasing listing branches by +/-18% has apparently increased visitor traffic by 100+%.
That’s some result.
Isn’t that how RM/Z work ? The more offices you have then visitor traffic increases by a factor of (number of negs and vendors).
Having seen negs enter RM into google to gain access to competitor listings, it is no surprise that traffic/ctr are all meaningless stats that the portals are desperate to trumpet at every opportunity. In RM case they actually produce poorer quality leads than a few years ago – but their stats are all that matter.
RM Trust Pilot reviews are interesting – perhaps they should take out a subscription to improve their star rating ?
But It’s the middleman who makes sure it all fits, your championed model doesn’t do that, I’m not aware that technology can yet empathise and read impasse at human speed, perceived convenience won’t last the course either if the experience is horrible, which it is if you don’t know what you’re doing
It looks like £1.10p is the magic figure as far as one investor is concerned as someone just purchased 1.2m shares in Onthemarket.
Do they know something we don’t?
1,212,121 shares to be precise. At a cost of £1,363,636.
Isn’t that more like TWO ‘magic numbers’ for someone?
Oh – and the combined value of the rest of the day’s trading currently stands at fourpence.
(oh, okay – I’m having a giraffe at our and fellow Shareholders’ expense. It’s £36.6k.)
It’s a very sizeable transaction that’s for sure.
You just wonder who benefits most (eventually) on this spiralling down Share Price?
Those acquiring shares along the way are doing very nicely with the cause & effect of this apparent “do f*ck all” strategy.
It’s a very familiar story that I witness playing out here at my expense (and the expense of others), and as always it’s the Band that is actually in control even though the ship appears to be sinking – I suspect that all is not what it seems?
Watch those 3 cups Ladies & Gentlemen, see if you can spot which one The Springett is actually under?!
11.52am – OTM Shares currently selling at £1.09
Remember The Ian Springett & OTM Float Roadshow – now renamed “The Hype & Empty Promises Tour” ( How to turn £1.65 into £1.09! )
“The statement to the stock exchange said:…”
Meanwhile the statement to the PAYING MEMBERS said chuff all – ‘cos they haven’t been sent one.
Says it all, really…
Money for Nothing PeeBee
and a Kicking for Free!
According to the OnTheMarket website:
“…hundreds of thousands of beautifully presented homes for sale or for rent…”
Let’s be conservative. Or as others might think, wildly generous.
Let’s say that the “hundreds…” equals three. So that would be 300,000 properties.
Receiving 12,000,000 visits between them.
FORTY per property, per month.
One-and-a-bit a day.
’nuff said, really.
OTM REAL NEWS UPDATE
Flotation Value circa £100 Million, well, well short of their own hype. Currently dropped circa £30 Million in value, just short of 1/3.
Actual share price fallen from £1.65 to £1.12.
As it heads perilously towards £1 per share? we get another Press Release about traffic, more sales people coming and the big build up to thre OTM Candy Floss Machine being dusted off and wheeled out to really promote the portal.
Sod all leads from OTM is the single consistent theme from my Locked-in Leavers perspective.
As a Day 1 Gold Member firm I stand here clutching a worthless handful of straw, that has cost my firm a considerable amount of money.
Tin Man Springett continues his merry dance along the Yellow Brick Road in the hope of lining his own nest with much more than the straw that I’m holding, eventually – we just have to keep paying for his worthless dance.
CONCLUSION – It’s an empty Pantomime Horse lying crumpled on the portal dance floor. No amount of whooping & hollering will bring this lifeless prop back to life.
Sadly, OTM still keeps taking my Money for Nothing – Dire Straits indeed.
The increase in traffic is agents just checking if their property was actually being advertised as no leads forthcoming.
Most of the new visitors are stock brokers trying to work out why it’s members all love rightmove so much . Crazy fools
But who are the “Crazy fools” you refer to, Bless You?
As an advertiser with OTM I have not seen more leads. Still dire.
Ditto.
But then so are my RM ones and I’m paying them three times more…
Looks like investment required great opportunity to kick the big boys a “come and get me ” RNS by Springett .I think he has made his intentions fairly clear from Day 1 of making a quick buck with OTM .Axel Springer are you listening ?