News that OnTheMarket (OTM) has piled on 243 new listing agreements in the first ten days since it floated on AIM shows an “encouraging step-up in growth”, an analyst has claimed. He has given the OTM shares a ‘buy’ rating.

OTM chose the same day that rival Rightmove released its 2017 full-year results to announce that it had confirmed the sign-up of estate agent Chancellors’ 50 branches.

The five-year deal was conditional on OTM’s admission to AIM.

It takes the total number of new listings agreements from the 81 that OTM announced it had made in its first week since flotation to nearly 250.

Analyst Alastair Stewart at Stockdale said he saw the development as an “encouraging step-up in momentum”.

He said that the combination of new shares, temporary discounts and free subscriptions being offered to agents meant that the portal was charging considerably less than Rightmove.

He added: “A key objective of the £30m capital raise was to increase the number of agents subscribing to the portal by expanding its sales and customer relationship teams.

“OTM was launched in 2013 to challenge what the founding group of estate agents viewed as over-pricing by Rightmove and ZPG (formerly Zoopla).

“Rightmove’s FY2017 results state that average revenue per advertiser rose 11% to £922 per month – a multiple of what OTM is offering new and existing subscribers.”

Stockdale echoed previous estimates that OTM is likely to turn profitable in 2021, following the “particularly encouraging” news.