Online agent Emoov has hit the airwaves with a new TV advert to promote its new branding.
Emoov has also changed its colour of choice but for some reason has steered clear of purple.
Viewers of Channel 4’s The Crystal Maze on Friday were the first to be treated to the new look in an advert featuring a yellow budgie – reflecting the agent’s new brand colour – flying around the windows of different houses, avoiding a cat and swooping past an Emoov sold sign before joining a flock of others as a voiceover invites viewers to join the “Emoovment”.
The voiceover says: “At Emoov we are creating a movement. An Emoovment. An easy and fair way to sell your home.
“Thousands are already saving thousands. Join us. Join the Emoovment.”
The agent has also dropped the small e for a big E, which will please newsdesk sub-editors across the nation.
As well as Channel 4, the adverts will also run on Sky1 and ITV2 until the end of May.
Describing its new look, a blog on the website says: “After many great years, we’ve shed our blue and pink for a more vibrant yellow and grey. But don’t be fooled, we’re still the UK’s No.1 Hybrid Estate Agent.
“We’ve rebranded to make it easier for our customers to sell their homes and have updated the functionality of our technology platform ‘Your Account’ to improve its efficiency.
“We’ve started a movement, an Emoovment. It is taking over the UK by offering a better way to sell your home.”
It comes after Emoov raised £9m last year which it said would go towards marketing. Financial backers included the personal involvement of Gaby Salem of Wharton Asset Management. The round was led by leading consumer investment group JCX Ventures plus some tech entrepreneurs.
Watch the video below.
Meanwhile, online agent Tepilo has also launched a TV advertising campaign that imagines what it would be like to have founder Sarah Beeny in your house giving you tips on selling your property while you are in the bath or having a sleepless night. Well, there’s a thought.
See for yourselves.
Comments (8)
Your Ad ignored here – Tom Fishburne
The End of Advertising – Andrew Essex
Mass media advertising doesn’t work for brands that have little mass appeal.
YOPA, PurpleBricks, Teplio and now Emoov.
Money down the proverbial…
And yet another reason to fast forward on the remote.
While there were 1 or 2 terrestrial stations people watched with some regularity TV adverting worked. With satellite and digital television with their 100’s of stations watched arbitrarily it’s simply impossible to have an effective campaign. TV advertising is an ego thing so executives can feel warm, fuzzy and superior within their own network.
I actually think the brand is far more on point. The bird will end up becoming a symbol for future adverts I’m sure. Overall though, I think it’s much better than the old branding, and some of the tags lines are smart.
I thought Sarah Beeney sold out of Tepillo?
Always love the way people make claims in these adverts, but don’t tell you how they are going to achieve them…..usually because they don’t know…they just hope somebody will believe what they say anyway.
Collective Marketing will tell everyone why they should use a full service independent agent.
‘At Emoov we are creating a movement.’
Yup. I have always thought of emoov as a, ahem, ‘movement’.
I saw the emoov ad last night. It looked as though it had been put together on a low budget to me, a bit “cheap and cheerful” really, so I guess it’s on brand.
Perhaps it will end up starting a motion rather than a movement…
The Emoov advert is quite slick, dont like the boards much though, look a little on the cheap side. Also not sure if you ask the public what a hybrid estate agent is that many people would know. It tends to be a term used in EA circles, not one i have ever heard come out of a customers mouth.