CIELA – the aspirant trade body for the industry – has revealed that it is in talks with three different parties about its future.

The Charter for Independent Estate and Letting Agents says it is now increasingly confident about its permanent future.

In a message to agents yesterday, it said: “We have three separate threads of discussion with potential parties who are each keen to form an alliance with CIELA.

“All three different parties share the same values as CIELA, have similar stated goals and believe that independent owner-managed agents are the life-blood of the industry and are under represented.

“We are therefore increasingly confident that a permanent future exists for CIELA.

“In light of today’s news about ever-increasing levels of misguided interference with the industry by the Government, it is more important than ever that independent agents secure better, highly effective representation at government level.

“The Government continues to impose more legislation that it does not have the resources to enforce, increasing the burden on small business to comply, but failing to ensure that all businesses do, thereby allowing the rogue agents who operate illegally to go unnoticed, further damaging the industry’s reputation.”

The email references Purplebricks and the recent Advertising Standards Authority ruling that the firm must state that a fee is payable whether or not the property is sold.

CIELA claims it is now considering whether to report Purplebricks to the police.

The email concludes: “The industry is undergoing the most severe challenges in a generation. Independent agents cannot fight alone, but only when united in significant numbers.”

We have approached Purplebricks for comment.