Trustpilot said yesterday – on Twitter – that it is to remove UK reviews of Purplebricks which have gone on to the American site.

It said: “Trustpilot is aware that Purplebricks mistakenly invited UK customers to review on US profile. All reviews posted on the incorrect site have been reported and appropriate action will be taken to remove them to the correct domain. This process can take 7 to 10 days.”

However, the matter descended into farce yesterday when someone in Britain posted up an observation to the Trustpilot compliance team about a review on the US site regarding a Local Property Expert in Ely, Cambridgeshire. His review was taken down.

He emailed the compliance team saying: “England is not in the USA. It is in a place called the United Kingdom. Therefore the review regarding Purplebricks expert Chris Bedhall for Ely in England in the United Kingdom which is not in the USA should not be on their USA site.”

He helpfully attached a ‘Visit Ely’ brochure to prove his point.

However, the response from the Trustpilot compliance team was that as the poster had not been a Purplebricks customer, his review was not valid and had been reported by Purplebricks. Trustpilot said it needed to see documentation to see if the poster had had an experience with the company. If not, his review would have to be kept offline.

The poster told us: “It’s like a Monty Python sketch.”