Well, we all thought that the new Chestertons logo was a bit odd.
It has that strange vertical line running through it.
In fact, Eye can reveal that when we ran the story about its rebranding, someone in high places urgently emailed our editorial department to say that the image had corrupted.
We had to email him back to say no, it hadn’t.
Anyway, we now hear that the idea of the “brandmark” (what?) is to “open” London.
Apparently, according to Leahy Brand Design responsible for the rebrand, the new logo has been inspired by the “trusty door and door handle”.
It still looks like a strange vertical line to us.
Fortunately, we are not alone. Even professional branding enthusiasts are baffled.
“I’m struggling to get/see it,” says one.
“The king is in the altogether,” says another.
Comments (3)
This is very nice educational
If they had explained it as the Cross guard on a Broadsword, with Purble being a noble colour they might have me more convinced some design had gone into this. Had they applied an isometric projection to the head of door they might have convinced me on the door thing.
All I am getting (from their own explanation) High End house sellers- Quality Street. Purple Wrapper, open it up and what will you find inside? Nuts.
Perhaps they are merging with Tesco or donating to UKIP?