Online agent eMoov has unveiled a new digital system for vendors promising to take “estate agency tech to the next level”.

It has used the launch to hit back at high street agents, with one eMoov customer claiming he had previously been kept in the dark.

The Hero 2 dashboard can be accessed on multiple devices, lets users update photos, arrange viewings and see how much interest their listings are getting.

Users can also set up email and text alerts.

A customer quoted in the press release, John Edwards, said: “After looking at all of the contenders in the online estate agent arena, I decided on eMoov, partly due to the fact that they had a web-based customer dashboard that I could access when I wanted to.

“I have previously been kept in the dark with high street agents when asking for information and really struggled to get anything on traffic to my property listing and so on.

“Although they must have had it, I’m certain they were trying to say that all interest was coming through their office in order to justify their expensive fee and overheads.”

Olly Dobson, vice-president of product for eMoov, said: “For us, it’s all about engagement and empowering the seller to take control of their sale, on their terms, whether that be by perfecting their property advert, seeing how their property is performing, or accepting an offer on their property, 24/7 from the comfort of their home.”

Ivan Ramirez, who has a more standard job title of chief technical officer for eMoov, said: “There are many online agents who believe technology will eventually oversee the full estate agency service, but we strongly believe this won’t be the case.

“The key to being a truly successful hybrid estate agent is the ability to service the customer in a multi-channel environment with a mixture of people and empowering technology.

“As we look further afield to an international expansion, this technology will not only help facilitate that with ease but will open up new applications for the technology within the property industry.“