The National Approved Letting Scheme (NALS) is launching a Fair Fees Forum.

Separately, an independent agent is launching a website where agents can sign up to a scheme called Fair Renting Agents, where agents agree to cap their fees over the term of a tenancy, allowing tenants to shop around.

Mark Reynolds, of Bedfordshire and Hertfordshire agents Pierce, said that he had consulted with other agents to come up with the idea.

Agents would have an entry on the website after signing up to the charter; tenants would be able to check local agents, and see how much they would be spending; they could also use the online calculator to check the rent they could afford.

Separately, the NALS initiative said it hopes to bring industry, trading standards and consumer groups together to discuss the creation of a fair fees charter for the private rented sector.

The Fair Fees Forum will explore whether a cap on upfront tenant fees is practical and enforceable, while also examining a uniform format to outline clearly the exact fees charged to tenants.

The issue of letting agent fees in England refuses to go away, with increasing numbers of tenant organisations pushing for an outright ban on fees.

The Forum will work together to consider fees and ensure agents are still paid for the work they do setting up a tenancy, while looking at a way to curb the fee excesses that may have crept into some parts of the market.

Backing for a cap on fees has been led by NALS, and is said to be gaining support across the industry.

NALS asked 1,000 of its letting agent firms based in England if they would agree that a cap on their fees might be appropriate, as opposed to an outright ban.

Of the 365 agents who replied, 84% agreed with the idea of a cap, as they believed they were already charging a fair fee for their services, and would fall within any proposed limit.

This was borne out in NALS research which also showed that, on average, the fees letting agents charge per tenant were £172 – significantly below the national average of £233 reported in the English Survey of Housing and recent figures quoted by the Citizens Advice Bureau.

Isobel Thomson, chief executive of NALS, said: “Ultimately this is about creating an equitable solution for all. The truth is, a good private rented sector cannot be free, and nor should it be.

Agents should be paid for the work they do, but equally tenants should know they are paying a reasonable fee that has been explained to them clearly: nothing hidden, nothing excessive.

“The private rented sector faces the widely held misconception that all letting agent fees are sky high, and should therefore be banned. In fact, the bulk of letting agents are charging tenants a fair fee for their service.

“Where they aren’t, we believe excessive fess should be curbed.”

She added: “This is not a talking shop – it’s time to act on excessive tenant fees.”