Alex Chesterman, CEO and founder of Zoopla Property Group, has sold a tranche of shares for almost £14m – £13,812,500.

The statement confirming the transaction reads: “ZPG announces that it has been advised by Alex Chesterman that he has sold 4,250,000 ordinary shares of 0.1p each in the Group representing approximately 1% of the issued share capital of ZPG. The ordinary shares were sold on 19 September on the London Stock Exchange at a price of £3.25 pence per share.

“Following the sale, Alex continues to hold 8,514,453 ordinary shares in the Group as well as 5,179 ordinary shares by way of the ZPG share incentive plan, representing a total of over 2% of the issued share capital of ZPG.

“Alex’s remaining holding will be subject to a further lock-up that will be released after the close of trading on the third anniversary of the Group’s admission to trading on the London Stock Exchange (23 June 2017).

“Last year, the Board announced that it secured the long-term commitment of Alex to continue to lead the business and deliver its ongoing strategy.”

Meanwhile City analysts at Jefferies have said of Zoopla: “You ain’t seen nothing yet.”

The lengthy analysis by Jefferies says that Zoopla remains the top pick of all the stocks that it covers, “with customers returning from OTM”.

Its note to investors adds: “The rhetoric at the Capital Markets Day was slick but it was more than just talk. In property services, ZPG has become a net revenue generator (rather than a cost centre) for some of its clients. . . ”

The note from Jefferies describes Zoopla as a fighter brand.

Jefferies’ note goes on to say that it does not believe that cheap fixed fee price models are sustainable among estate agents. It does not think that hybrid agents will achieve more than 10% of market share.

Jefferies advised Zoopla at the time of its float.