OnTheMarket achieved a record level of traffic in January and achieved the highest recruitment of contracted offices since January last year.
Total visits were in excess of 6m, with 2.8m unique visitors, as measured by Google Analytics.
The figures include a record number of visits to the newly updated OnTheMarket.com iOS and Android apps.
January also saw the portal’s highest ever number of visits from its property alert emails and a record number of leads provided to agents.
It was also a record month for the recruitment of contracted offices since January last year, in the run-up towards OTM’s launch at the end of the month.
OTM has not put figures on membership or recruitment numbers but is known to be focusing on getting to 7,500 contracted members through its current Letters of Intent campaign.
According to EYE’s helpful reader “smile please” on our Arena forum, on January 4 there were 5,854 contracted branches – an increase of 132 branches compared with the previous month.
It therefore looks as though there must be well over over 6,000 contracted member agents now.
Ian Springett, chief executive of OTM, said: “January proved to be a fantastic month for us in many ways.
“The website marked its first birthday in style, smashing its previous record of monthly traffic of 5.7m visits – achieved in October.
“More property-seekers also used the newly updated apps than ever before.
“Many people said OnTheMarket would not reach its first birthday but instead it has proved that it is thriving and is continuing to grow in every way and we look forward to welcoming more and more agents throughout 2016.”
Again, we do ask “smile please” to keep the figures coming.
EYE’s Arena is here
Comments (26)
January the busiest month the year, and visits go up… now there is a shocker, goodness me…
1TB makes a sarky comment on an article relating to a company he doesn’t have share in…
…now THERE’S A REAL SHOCKER.
Oh I forgot to mention the UK population for 2014 was 64,596,800, so have we had that much migration that 100,000 million hits every month on RM is realistic? Use your own calculations to work it out, no matter how you divide that number in your favour, it sucks.
News just in RM get 127million visits in Jan 2015. OUCH!
That’s 20x more.
when I read OTM figures this morning I thought ‘good on you’ but now it looks a little low!
Maybe they hit the advert on google by accident? Joking aside that is pretty impressive but one can only accept their figures and anyone else’s if it is put under independent and reliable scrutiny. I’m not seeing that from anyone. Just about every agent logs into RM for comparables on a daily basis, as do other organisation, not forgetting those that have an inside system to trawl your stock for marketing, doesn’t the automated trawling repeat itself many times a day. No matter what, the proof of the pudding is why so much traffic and the dog and bone is relatively silent?
So aside from this article being overly biased it is also wrong with regards to ” it looks as though there should be well over 6000 now” well an increase of 84(110 signed up and 26 withdrew, some monthly record that!) makes the new total 5938 or maybe Ros wants to play on words for the assistance of bias but of course I haven’t counted those letters “of intent”lol
As luck would have it today is the day i do the check up.
Its in the Arena if anybody is interested.
If Rightmove or Zoopla did not give specifics on memberships everyone would moan.
Ms Renshaw – you use their headline and then let them get away a with announcing no numbers…this is not journalism, more like advertising…
One rule for them…
Perhaps Ms Renshaw has rather deftly drawn attention to the fact that there are no numbers and left the more intelligent readers to draw their conclusions about the OTM claim?
Yes please keep us all posted on the stats.
If they continue to thrive I’ll be making a path to their door too.
Now who do I have to sack RM or Z ?
Be brave … both. That is what agents need to survive in the future.
Just drop Z to start with (if thats who are weakest on brand awareness in your area at present), there’s no use in making life too difficult for yourself on vals just yet.
Once more like you do the same then we can all go to the next step.
Glad to see youre looking to jump, I hope others follow your strong lead.
It was a bit of tongue in cheek when I said both, but in reality that is what is agents need to consider sooner or later. Inthefield is correct, keep one until you gain ground with OTM.
Might I suggest some leads figures first… no figures in 12 months, tut tut OTM.
09.20 and no comments from the OTM detractors. What is the world coming to?
Can’t be ars*d any more.
Running around signing 100 agents a month paying £0 or £50 while your loyal founders and investors pay 6 or ten times that is as shocking as it is unsustainable.
I totally understand why Knight Frank and Savills would put up with this (after all, they don’t care about everyday agency, they just want their own portal back), but a normal high street agent?!
“Can’t be ars*d any more” eh HarryN? Unfortunately you are not true to your word. Oh the irony………..
I know, I know.