An online agent has received significant new investment to launch officially to consumers in the new year.

The backer is behind one of the all-time success stories, lastminute.com

It has included the usual “disruptive” word in its news statement.

Settled, which has received the investment, is run by brother and sister duo Paul and Gemma Young.

Gemma Young was one of the first 100 people in the UK to work for Google. Before that, she was an estate agent with Connells.

The amount of the seed investment has not been disclosed, but is unlikely to be loose change, and is from incubator firm Garage Soho.

Garage Soho is run by global advertising legend Sir John Hegarty and Thomas Teichman, who was recently named by the London Evening Standard as Britain’s most successful digital start-up backer.

Teichman is also chairman of Spark Ventures, the venture capital company which backed lastminute.com

Hegarty, whose CV includes Saatchi & Saatchi and who founded world-wide creative agency Bartle Bogle Hegarty, said: “We love Settled because it has the potential to be a disruptive brand and a disruptive business.

“It’s a double win.”

Teichman said: “The Youngs are a great team. They have selling home as their blood. If anyone can help people have the confidence to sell theirs, it’s them.”

Gemma Young said: “There have been several online agencies in the real estate space which have emerged over the past 18 months offering consumers cost savings but still the need to rely on a middleman.

“We feel technology has a much larger role to play in innovation than we’ve seen so far.

“With Settled we’re passionate about building the tools that will empower sellers and buyers giving them more confidence and making buying and selling much more enjoyable with a vastly reduced price tag.

“We’re thrilled to be working with the Garage Soho in what we think is the perfect business and creative partnership.

“The Garage team’s knowledge of consumer brands combined with our drive to build a brand that will stand out in the market will help us propel Settled into the consumer property space.”

Settled launched in January this year and says it has grown its users organically.

It charges sellers £299 and lists properties on Rightmove and Zoopla.

Yesterday on Rightmove Settled had ten available properties.

Separately, Purplebricks has launched into Scotland, ahead of speculation that it is to make its stock market debut early next month

Founder Michael Bruce said: “The Scottish property market is booming right now and out potential to save sellers money is huge.”

Purplebricks says the average estate agent’s fee in Scotland is 1.8%.