Online platform EMOH will not be advertising on Rightmove.

Yesterday afternoon, Rightmove said: “It did not satisfy our terms and conditions.”

EMOH went to pains to tell EYE last week that it is not an agent, and that it hopes to become the next Rightmove in terms of the platform for selling and buying homes.

It sets out its stall as a medium where sellers and buyers can deal with each other directly, without any intermediation.

Yesterday, EHOM sent out a press release to property journalists which said the service completely removes the need for an estate agent, “be they an online one or high street based”.

The PR company said that buyers and sellers feel they are being “robbed by agents when they could easily do it all themselves”.

There now seems to be no reference on EMOH as to how properties will be marketed, although it was previously part of the marketing message that they would be listed on the UK’s largest portal.