The Advertising Standards Authority has said that it has informally resolved complaints against four agents – Countrywide, eMoov, Victor Michael (a London agent) and View2Rent (inWales).
Yesterday an ASA spokesperson said about the eMoov case: “We received a complaint about claims on eMoov, an online estate agent, that stated ‘Trust us to sell your home…£4,200 average saving for sellers…’.
“The complainant challenged whether the savings claim was misleading and could be substantiated.
“We approached eMoov with the concerns that had been raised. It provided substantiation and qualified the ad to make clear the basis of the claim.
“On that basis we considered the matter resolved and closed the case informally.”
The complaint about Countrywide concerned a property listing, while that about View2Rent involved a claim about VAT-free fees. It is not known what the complaint about Victor Michael was.
In all cases, the ASA will be taking no further action.
Comments (1)
Perhaps the ASA could be asked to provide an explanation how a claim that the average Estate Agency fee is twice what it actually is can be substantiated.
1.3% average commission on £185,000 average value is not £5000 which is the figure that would make an average saving of £4200 possible.
There is nothing subjective about mathematically calculable facts.